The highly anticipated follow-up to the acclaimed Sustainable Urbanism, Farr’s new book tackles humanitarian, population, and climate crises by addressing them as three facets of the same interrelated human existential challenge. In compelling prose and stunning imagery, Sustainable Nation poses one big question: how can we make the world we want in the least possible time?
The answer: Help local communities rapidly accelerate the pace of human progress in order to create more equitable and sustainable neighborhoods. The United States has always been a DIY country, and Sustainable Nation argues that individuals are uniquely equipped to make lasting and significant solutions for their communities, and for the planet at large.
Sustainable Nation‘s toolkit includes over 70 urban design patterns from celebrated industry leaders, each offering a different actionable, future-oriented plan to develop key aspects of a neighborhood. At once an urgent call to action and a guidebook for change, Farr’s book is an essential resource for urban designers, planners, and architects, as well as environmentalists and general readers.
Our firm looks forward to providing a national book publicity campaign for such an excellent title.
Our awesome client Joel Solomon has made it his mission to save the planet, and humanity, with money.
Environmentalists are often unwilling to see wealth as a force for good. In a world where corporate greed has resulted in environmental destruction and financial inequality, some even see it as evil. But Joel explains that, “Money has no values of its own. Money doesn’t account for fairness, justice, or the well-being of the planet. That’s our role, and it’s more crucial than ever that we assume it.”
Joel was recently interviewed on the popular long-running radio show The Visionary Activist Showwhich airs on KPFA-FM, Berkeley, KPFK-FM, Los Angeles, KFCF-FM, Fresno, and many more stations. (This interview is one of many in our book publicity campaign for Joel’s new book.)
Host Caroline Casey said, “Let all good-hearted people release disdain for wealth, and be willing to direct its swoosh in the desirable direction, to irrigating our Best Dreams… transforming dread into dedication.”
“There’s more than enough money in the world to solve our problems. Whether you’re living paycheck to paycheck or a multimillionaire, there are steps we can all take right now.”
The clean money movement has already begun. Small businesses, entrepreneurs and consumers are increasingly using their money to make the world a better place, and Joel believes that we are on the cusp of one of the largest economic shifts in history . . . impact investing will decide the fate of our planet.
Are you an expert looking for a publicist, a nonprofit looking for a PR firm, or a small business in need of publicity? Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.
We’re always honored when former clients return for more book publicity services. Today I’d like to highlight an excellent upcoming book from one of our most fascinating clients, Paul R. Ehrlich, whom we have had the honor of working with on many science and sustainability titles over the years.
Paul Ehrlich has been a household name since the publication of his 1968 bestseller, The Population Bomb. He is currently a Bing Professor of Population Studies Emeritus and President of the Center for Conservation Biology at Stanford University.
Dr. Ehrlich’s latest title, Jaws: The Story of a Hidden Epidemic (April 2018, Stanford University Press) is quite different from anything he’s done before. This time he’s teamed up with esteemed orthodontist Sandra Kahn to write a groundbreaking book about a silent epidemic taking place right under our noses:
“Our jaws are getting smaller and our teeth crooked and crowded, creating not only aesthetic challenges but also difficulties with breathing. Modern orthodontics has persuaded us that braces and oral devices can correct these problems. While teeth can certainly be straightened, what about the underlying causes of this rapid shift in oral evolution and the health risks posed by obstructed airways?”
Sandra Kahn and Paul R. Ehrlich are an excellent team: a pioneering orthodontist and a world-renowned evolutionist, respectively, they present the biological, dietary, and cultural changes that have driven us toward this major health challenge. Jaws: The Story of a Hidden Epidemic proposes simple adjustments that can alleviate this developing crisis, as well as a major alternative to orthodontics that promises more significant long-term relief. Jaws will change your life. Every parent should read this book!
Early testimonials are already pouring in:
“Paul Ehrlich is the world’s best-known and most distinguished ecologist, and one of the best known figures in any field of science. Now, teaming up with Sandra Kahn, he offers us his most personal and practical book to date. You’ll discover the widespread consequences of how you carry out such seemingly mundane, automatic, and repetitive acts as breathing, smiling, and sleeping – and how your ways of doing those things affect peoples’ perceptions of you. Read, enjoy, learn, and prepare to be astonished!”
—Jared Diamond, Pulitzer-Prize-winning author of Guns, Germs, and Steel
“Every new parent should chew on this book. Who knew that how we suckle, chew and breathe as an infant can set us off on a course toward serious orthodontic treatment, a life of sleep apnea, cardiovascular problems and sudden death while sleeping? Kahn and Ehrlich clearly and comprehensively describe a hidden epidemic that impairs the health of far too many people, young and old. They explore the causes of the epidemic, and crucially, provide practical advice that helps you prevent the epidemic from affecting your child, or amazingly, how its progress can be reversed in childhood if it has already started. This book should be in every new Mom’s care package when she leaves the hospital.”
—John Peterson Myers, Ph.D., Chief Scientist, Environmental Health Sciences, Co-author of Our Stolen Future
“Jaws: The Story of a Hidden Epidemic is a well-researched book providing unique overview and insight in to a health care problem frequently overlooked by child health care professionals. Sleep is likely as important to health and well-being as food, but receives little attention. This book is an important read for all professionals who care for children. It also asks questions for possible future research in the field of pediatric obstructive sleep disordered breathing.”
—Stephen H. Sheldon, D.O., F.A.A.P., Professor of Pediatrics & Neurology, Northwestern University Feinberg School of Medicine, Director, Sleep Medicine Center, Ann and Robert H. Lurie Children’s Hospital of Chicago
On August 21, for the first time in forty years, 500 million people across the United States can witness a spectacular total solar eclipse. Known as the All American Eclipse, this extraordinary event is expected to attract visitors from around the world.
Our client, celebrated astronomer and eclipse expert Andrew Fraknoi, is part of the Eclipse Task Force that’s helping government officials prepare for extreme gridlock and necessary porta-potties, water, and food supplies. In addition, he recently helped persuade Google and the Moore Foundation to donate 2 million eclipse glasses to public libraries across the United States.
His latest book, When the Sun Goes Dark, is a fun, beautifully illustrated guide that helps families teach their children about the eclipse, and was recently featured on Space.com. In a fascinating interview, he stressed the importance of training “intermediary educators,” or members of the public who can go on to teach other members of the public, in making scientific knowledge more widespread:
“We’ve spent quite a bit of time over our careers in astronomy education training intermediaries,” Fraknoi said. “We’ve always thought about who exactly it is that does education and how we can get to [them].”
It’s important to reach grandparents and other informal educators because, according to Fraknoi, they have resources available to them, such as time, to learn about the science. “When the Sun Goes Dark” offers examples of ways to explain solar eclipse science, which informal educators can then use themselves to teach family and friends, Fraknoi said.
He goes on to explain that the upcoming eclipse will provide the perfect opportunity to get young astronomers started on a lifetime of learning:
“If you want kids at an early age to be thinking about astronomy, the most accessible object in the night sky is, of course, the moon, [because] it is dramatic.”
Stargazers have a lot to look forward on August 21st. Be sure to check out Fraknoi’s free booklet describing the eclipse in everyday language.
Friends and family know that I’m a big fan of affirmations, so I was happy for the opportunity to share one of my favorites for a recent Wall Street Journal article, “One Habit to Make You Happier Today.”
Mark Leary, a professor of psychology and neuroscience at Duke University, repeatedly tells himself “I’m OK right now” when he’s worried about something in the future, such as the results of a medical test. Irwin Weinberg, a 69-year-old retired quality management consultant in Boca Raton, Fla., tells himself “QTL” (which stands for “Quality Time Left”) in difficult times, including when his wife was terminally ill last year, to remind himself not to waste time thinking about the negative and to focus on what makes him happy. Kathlene Carney, 55, a publicist in Point Richmond, Calif., begins repeating “good things always happen to me and good things always happen through me” as soon she feels a downward cycle of negative thinking coming on, whether it is prompted by work stress or worrying about global unrest.
The article by Elizabeth Bernstein includes a series of tips from psychologists and neuroscientists about how to create a mantra that will help lower cortisol levels and create new neural pathways in your brain. Our client Dr. Paul DePompo was among the experts quoted, offering this advice:
Make sure it is positive. But not unbelievable. “If it’s too positive, it can feel hokey—‘I’m good enough, smart enough and people like me,’” says Paul DePompo, a psychologist in Newport Beach, Calif. For example, telling yourself all is well when it clearly isn’t may not help. “Mantras that help build a healthy brain long-term are based in truth, logic and helpfulness,” Dr. DePompo says.
I highly encourage you to check out the entire article for excellent, simple advice about how to start improving your mood and mental well being starting today!
Radio Ecoshock is a popular long-running program that’s syndicated to 94+ radio stations in the U.S. and Canada.
“The author is Professor Marissa Landrigan from the University of Pittsburgh,” he continued. “She’s an engaging American writer whose essays appear in the The Atlantic, Salon, Guernica, and Orion magazines.”
Alex interviewed Marissa recently for his show, where they discussed her journey from vegetarian PETA activist to blood-and-guts-eating omnivore.
Going “against the green stream,” she describes eating ethically is far from simple—and cutting out meat is not always the answer. Marissa criss-crossed the U.S. to get closer to the source of her food, eventually even visiting a slaughterhouse, and hunting elk. She came to realize that the most ethical way of eating was to know her food—whether meat or vegetable—and prepare it herself, on her own terms, to eat with family and friends.
In her book, Marissa also covers the humane treatment of animals, labor rights, global poverty, and how she made the transition to cooking local, sustainable, affordable recipes.
Many thanks for Alex for having Marissa on his show, it was most appreciated!
My admiration for client Dr. Nwando Olayiwola increases every day! An award-winning physician and assistant professor at the University of California San Francisco, Dr. Olayiwola recently made headlines by saving the life of her Lyft driver:
As I watched and him becoming increasingly uncomfortable, miles away from my home in busy nighttime traffic on a large highway, I insisted that he pull over. I told him, “this is dangerous, you’re in pain. Pull over and let me get some help.”
By the time he pulled over onto the shoulder of the highway, he was clenching his right fist to his chest, writhing in pain, sweating, opening all of the windows and gasping for air. OH MY GOD, I thought to myself, this guy is having an MI (myocardial infarction/heart attack). As a doctor, I recognized the symptoms immediately and took swift action. But I had so many immediate thoughts! What if another passenger had not recognized these symptoms? What if he was still driving on the road? What if we were not able to pull over?
Thanks to her quick thinking and expertise, Dr. Olayiwola correctly diagnosed the heart attack and kept the man calm and awake until emergency services arrived.
Her story was also picked up by ABC 7 News, and they were even able to interview the Lyft driver she saved.
As a matter of fact, Dr. Olayiwola’s Lyft driver was taking her home from a conference where she presented ways that technology can provide patients with faster access to specialty care. The connection was not lost on her! Dr. Olayiwola writes:
We spend a lot of time in primary care trying to get people to come into the “doctor’s office”, and this experience challenged me to really think….what is the “doctor’s office”? As this story unfolded today, I have found out so much more about my Lyft driver turned patient turned friend. He did indeed have cardiac problems and an abnormal heart rhythm, and had been having chest pain for a few weeks, which he did not address because, as an immigrant from the Middle East with a wife and young child, he needed to work and support his family, he had poor communication from his doctor and some specialty care fell through the cracks, and he had a limited health plan that didn’t cover much anyway.
He worked day in and out to provide for his family, and, frankly, the “doctor’s office” was right there, in his car, where he needed it most. Reflecting on my experience at HIMSS and the intersection of healthcare and technology, with compassion at the core, I really wonder, what do we need to be doing in healthcare to truly make it authentically patient-centered, meet people where they are, and allow for incredible advances in healthcare and technology to impact people like my Lyft driver? Could we be using Lyft to save lives? Could Lyft now become the “doctor’s office” that people really need? Could this marriage between healthcare and tech be more fruitful than it is?
It’s an amazing story, and I encourage everyone to read Dr. Olayiwola’s full account of the lifesaving Lyft drive over at her blog.
Are you an indie or traditionally published author looking for a publicist? Carney & Associates specializes in traditional, digital and social media for authors, experts, products and services. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.
As a publicist, I often get phone calls from authors lamenting, “My publisher did nothing to promote my book.” Unfortunately, the new reality is that publishers often lack the resources to run comprehensive campaigns for every title. Whether your book is indie or traditionally published, today’s authors are expected to handle the majority of the promotion themselves.
“Promotional activities an author might accomplish on her own include creating a website, writing guest posts for book blogs, building up that social media following, participating in book festivals, and speaking at bookstores, libraries, universities, cafés, community centers, and other venues that host readings.
“When it comes to traditional and digital media coverage, I’ve found authors get the best results when they hire a professional publicist. Opportunities at traditional outlets like newspapers, magazines, and TV have decreased considerably, while at the same time the number of books being published has exploded. So the competition is fierce for a small number of slots, especially for independently published books.
“In addition to having personal relationships with many journalists…publicists know how to research new contacts for your specific book, and can present it professionally with newsworthy angles.
“Many authors… don’t understand that their book isn’t news in and of itself — it needs to be positioned in a way that’s relevant to the journalists’ needs.
“Whether you’re on your first book or your fifth, there is one guarantee: without adequate promotion, it’s destined for obscurity. The good news is that you can get to work right away!”
Are you an indie or traditionally published author looking for a publicist? Carney & Associates specializes in traditional and online media for authors, experts, products and services. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.
Julianne Skai Arbor, aka TreeGirl, is a photographer, certified arborist, conservation educator, and forest ecotherapist. In her spectacular new book, TREEGIRL: Intimate Encounters With Wild Nature, Arbor invites readers to share her love of the wildness and grandeur of Nature through more than 150 stunning photographs of herself and other women gracefully intertwined nude with fifty species of trees in thirteen countries. The captioned images are complemented with each species natural history and ethnobotany, and by five essays on the ecopsychology, science and spirituality of the human-tree relationship.
As Vicki Larson says in her article:
“Julianne Skai Arbor is used to the raised eyebrows, strange looks and snickers when she tells people that she photographs herself naked in trees.
People either get it or they don’t.
“It’s a little edgy for people,” admits Arbor — aka TreeGirl — with a laugh.
But the thinking behind what she does isn’t all that strange.”
Arbor explains, “Imagine if we completely open our hearts to Nature and fall in love over and over again with the sacredness of this life force . . . I invite us modern humans to become re-enchanted with Nature, to experience intimacy and soulful engagement with trees and our more-than-human companions on this Earth . . . I have found my secret love in the plant kin-dom of trees. I encourage you to find your secret love in Nature as well – to find your wild within.”
The author has traveled the world from Northern California, to Australia and Oceana, to Europe, to the plains of Africa in search of breathtaking trees. Once she finds one that she connects with, she sheds her clothes, scales the trunk and limbs, and photographs herself in authentic connection with the tree. The resulting photographs are gorgeous and awe-inspiring, inspiring the reader to find their own sensorial connection with nature.
Arbor will be giving a book talk, slide show and art exhibit at Open Secret Bookstore, 923 C St., San Rafael, 7:00 p.m. on March 20 and April 21. Admission is free.
You can read the entire Marin Independent Journal article and view some of Arbor’s stunning images here.
The editors recently published an article for self-published authors featuring tips from 33 book publicists including yours truly.
We see hundreds of indie and self-published books every month here at City Book Review. Some authors are just testing the waters with their book; others take their publishing as a professional commitment. We get so many questions on how they can better prepare their book, sell more copies, or reach more review or publication outlets.
So we asked more than 1,000 professional publicists the most important thing they think every indie author should do when publishing a book. We were blown away with more than 100 responses in 48 hours. So here are a good selection of different ideas – from editing and cover design to marketing plans and launch parties.
Carney & Associates’ small contribution:
Be the expert on your topic
When it comes to print and digital media, be sure to go after non-bookpage coverage and instead of pitching the book, pitch yourself as an expert on your topic. Create compelling pitches tied to current events and position yourself as the expert. Explain why you’re the perfect source for the story, and then mention you’ve also written a book on the subject.”
You can read all 33 tips for self-published authors here.
Are you a self-published author looking for a publicist? Carney & Associates specializes in traditional, digital and social media for authors, experts, products and services. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.