Do you need a book publicity campaign?
For more than 20 years, Carney & Associates has been providing book publicity campaigns for publishers and authors. We secure top-tier placements in leading national magazines, newspapers, and online media, and on TV, radio, and podcast programs.
Whether you are traditionally published, self-published, a bestselling author or a newbie, our publicity services will harness the power of earned media to generate the awareness you need.
WHY YOU NEED A BOOK PUBLICIST
More than one million titles are published each year so it’s more important than ever to have a professional book publicist on your team. A book pr pro has the media contacts and pitching expertise needed to get your book noticed. In addition to having personal relationships with many journalists, editors and producers, publicists also know how to research new contacts for your specific book, and present it professionally with newsworthy angles.
The media landscape has changed dramatically in recent years and it continues to evolve. News sites launch, blogs come and go, and established media outlets transform. There are fewer newspapers and their book review sections are nearly extinct, but book publicity opportunities in digital media continue to expand.
Many authors find it hard to pitch themselves to the media without sounding boastful or arrogant. Others don’t understand that their book isn’t news in and of itself — it needs to be positioned in a way that’s relevant to the journalists’ needs.
Editors and talk show producers also like to have a buffer between themselves and an author so they can speak candidly and ask pointed questions.
PUBLICISTS INTERVIEW YOU TOO!
Good publicists are selective about the books they take on, so they’ll be interviewing you as you are interviewing them. We look for authors who are leading experts in their fields, covering topics that are newsworthy and that we can really support and feel passionate about.
We’re also looking for authors who are realistic and understand there are no overnight successes. Sometimes authors are focused on getting coverage in the major media they themselves consume, like The New York Times or Good Morning America, but don’t realize what it takes to score those coveted placements. They’re long shots even for well-known, bestselling authors, even more rare for indie authors or those without much of a platform.
That said, at Carney & Associates we have successfully represented leading publishers including Random House, Jossey-Bass, Wiley, Johns Hopkins University Press, University of California Press, and Harper Collins.
Our authors have appeared in The New York Times, The Washington Post, USA Today, and hundreds of national and regional magazines. They have been guests on Oprah, Good Morning America, Today, CBS Early Show, CNN, Fox News Channel, and many more.
Whether you’re on your first book or your fifth, there is one guarantee: without a book publicity campaign, it’s destined for obscurity. The good news is that you can get to work right away!