screen shot of Margaret SalamonOur client, climate psychologist and activist Margaret Klein Salamon, has done many interviews but this one with filmmaker Adam McKay for NowThisNews remains one of my favorites. Margaret and Adam call on Congress to declare a climate emergency. “Why an emergency?” asks McKay. “Because it is an emergency. And it’s an emergency that’s happening right now.”

 

“Climate change is happening much faster than most people realize, and it’s accelerating,” adds Salamon.

 

McKay says, “I think we all had this idea that climate catastrophe might be happening years from now, maybe to our children’s children’s children. Well, you’re wrong, I was wrong, we’re all wrong. It’s happening today.”

 

B&W Smokey Room“How humans evaluate risk and determine whether a situation is dangerous is by observing the behavior of other people. It’s call the bystander effect. So if a room starts filling up with smoke, but everyone is sitting around acting normally, people will just follow the crowd, stay in their seats, thinking it must be fine.”
–Margaret Klein Salamon
 

 

McKay is a supporter of Dr. Salamon’s Climate Mobilization project and her new book Facing the Climate Emergency: How to Transform Yourself with Climate Truth.

Facing the Climate Emergency is a radical new self-help guide to help face the truth of the climate emergency, accept your fears and become the hero humanity needs.

As the climate crisis accelerates toward the collapse of civilization and the natural world, people everywhere are feeling deep pain about ecological destruction and their role in it. Yet we are often paralyzed by fear.

Facing the Climate Emergency gives people the tools to confront the climate emergency, face their negative emotions, and channel them into protecting humanity and the natural world.

Drawing on facts about the climate, tenets of psychological theory, information about the climate emergency movement and elements of memoir, coverage includes:

Climate Emergency Book Cover• How to face the climate crisis and accept your fears, anger, grief, guilt, and other emotions
• Turning negative feelings into tangible action to respond to the crisis
• Rising to heroism, becoming a “climate warrior,” and maximizing your impact by joining the Climate Emergency Movement
• Support material, including further reading, questions for self-reflection, and exercises to complete with like-minded groups

Written for the suffering multitudes struggling to cope and looking for answers, Facing the Climate Emergency provides the motivation, guidance, and support needed to leave “normal” behind and travel the path of the climate warrior, rising to the challenge of our time.
Dr. Salamon and McKay also discuss the climate emergency together on The Young Turks.

Are you looking for a publicity campaign for your climate change or environmental organization? Call today for a free consultation to discuss your Green PR needs.

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Written by Kathlene Carney

Kathlene Carney provides publicity services for authors, experts, products and services that improve our world. She shares their stories through strategic placements in radio, podcasts, TV, print and digital media.