Carney & Associates will build a free custom media list for any expert, author, and/or business with legitimate COVID19 news to distribute.
Let’s face it, it’s been a rough few weeks. However, our spirits are buoyed by stories of businesses and individuals who are using their resources and abilities to help out––textile companies are sewing masks, breweries are making hand sanitizers, yoga studios are offering classes via Facebook Live, curriculum companies are offering online resources for teachers, authors are releasing ebooks for free, hair stylists are offering do-at-home touch-up kits, speakers are providing free motivational webinars, etc.
Here in our office, we don’t have pharmaceutical grade ethanol to turn into germ killing products, so we racked our brains to come up with another way our business can give back to our communities.
And then it hit us. We are a PR firm. We can provide PR services! If you have valuable aid, products or services that you are providing during this crisis, we want to help you publicize that information. And so, until April 15, Carney & Associates will build a FREE custom media list for any expert, author, or business with legitimate COVID-19 news to distribute.
Please note that this free list is only for COVID-19 related news, and not for promotional or brand building press releases. If you or your business are donating supplies, skills, or services to others, we would be honored to volunteer our time to research and build a list of media contacts to help get your story heard.
If you need help crafting a proper press release, you can find many excellent tutorials online. Here’s a great one from Class: PR. If you still need professional help, we’re available to assist.
Please be reasonable and sensitive. Are you providing goods, services, or advice that can help others during this crisis? Can you add authentic, helpful, compassionate, and valuable information to the media conversation about the pandemic? If so, contact us!
If not, we advise you to reconsider. This is not the time for tone-deaf, self-serving messages. Newsrooms are reporting on life or death scenarios. If they receive a frivolous or exploitative email shoehorning coronavirus concerns into a release about tooth-whitening strips, the only way they will publish your press release is in a mocking tweet.
So if you have legitimate COVID-19 news or services to distribute, we would love to build a FREE, customized media list for you. Please reach out anytime now through April 15, 2020.