One of Catstudio’s famous whimsically illustrated pillows was recently featured in an outdoor sofa makeover on MarthaStewart.com.
Ashley Poskin wrote a lovely article, How to Restore an Outdoor Sofa, featuring our client’s colorful Lake Michigan pillow displayed on the final product. She said the hand-embroidered pillow had “the charm of a summer keepsake.”
Catstudio’s signature products are their original geography-inspired pillows. Considered fine art objects not just decorations, they have developed a cult-like following. Retailers report that fans include celebrities such as Leonardo DiCaprio, Julia Roberts, Lionel Ritchie, Taylor Swift and of course, Martha Stewart.
Juxtaposing local kitsch icons and historical monuments, each piece of artwork is hand-drawn and created with an insider’s perspective. They work with residents, mayors, friends, business owners, and customers, to create designs that locals can proudly display in their home, and visitors will cherish as keepsa
This media placement was one of many we secured during our national publicity campaign for catstudio.
Are you looking for a publicity specialist? Call today for a free consultation to discuss your PR needs.
Our client, climate psychologist and activist Margaret Klein Salamon, has done many interviews but this one with filmmaker Adam McKay for NowThisNews remains one of my favorites. Margaret and Adam call on Congress to declare a climate emergency. “Why an emergency?” asks McKay. “Because it is an emergency. And it’s an emergency that’s happening right now.”
“Climate change is happening much faster than most people realize, and it’s accelerating,” adds Salamon.
McKay says, “I think we all had this idea that climate catastrophe might be happening years from now, maybe to our children’s children’s children. Well, you’re wrong, I was wrong, we’re all wrong. It’s happening today.”
“How humans evaluate risk and determine whether a situation is dangerous is by observing the behavior of other people. It’s call the bystander effect. So if a room starts filling up with smoke, but everyone is sitting around acting normally, people will just follow the crowd, stay in their seats, thinking it must be fine.”
Facing the Climate Emergency is a radical new self-help guide to help face the truth of the climate emergency, accept your fears and become the hero humanity needs.
As the climate crisis accelerates toward the collapse of civilization and the natural world, people everywhere are feeling deep pain about ecological destruction and their role in it. Yet we are often paralyzed by fear.
Facing the Climate Emergency gives people the tools to confront the climate emergency, face their negative emotions, and channel them into protecting humanity and the natural world.
Drawing on facts about the climate, tenets of psychological theory, information about the climate emergency movement and elements of memoir, coverage includes:
• How to face the climate crisis and accept your fears, anger, grief, guilt, and other emotions • Turning negative feelings into tangible action to respond to the crisis • Rising to heroism, becoming a “climate warrior,” and maximizing your impact by joining the Climate Emergency Movement • Support material, including further reading, questions for self-reflection, and exercises to complete with like-minded groups
Written for the suffering multitudes struggling to cope and looking for answers, Facing the Climate Emergency provides the motivation, guidance, and support needed to leave “normal” behind and travel the path of the climate warrior, rising to the challenge of our time.
Dr. Salamon and McKay also discuss the climate emergency together on The Young Turks.
Are you looking for a publicity campaign for your climate change or environmental organization? Call today for a free consultation to discuss your Green PR needs.
I’m thrilled to be providing publicity services for one of my favorite home decor companies. Catstudio, famous for their whimsically illustrated, geography-inspired home and gift products, is celebrating its 20th anniversary in 2020, and they hired us to help spread the word.
Founders Carmel and Terrell Swan say their success weaves their love of world cultures, travel, and art into decorative textiles inspired by vintage souvenir pillows of the 30s and 40s.
Juxtaposing local kitsch icons and historical monuments, each piece of artwork is hand-drawn and created with an insider’s perspective. They work with residents, mayors, friends, business owners, and customers, to create designs that locals can proudly display in their home, and visitors will cherish as keepsakes.
Catstudio’s colorful, uplifting geography pillows are hand-embroidered, made from organic cotton, and it takes over 40 hours to embroider just one. They have developed a cult-like following, and retailers report that fans include celebrities such as Leonardo DiCaprio, Julia Roberts, Martha Stewart, Lionel Ritchie, and Taylor Swift.
Alongside catstudio’s 20th anniversary, Glitterati Editions published Pillow Geography: Dreaming Across America, a stunning coffee table book celebrating their pillows’ status as fine art objects, not just home furnishings or decorations.
While New York City, Texas, and California geography pillows continue to top catstudio’s bestseller list, their new Collegiate Collection is the fastest growing. Capturing the essence of each school, campus, and college community by working one-on-one with every school’s licensing department, the collection delights everyone from incoming freshman to athletic fans and far-flung alumni. Their original art embodies the spirit and uniqueness of each school – the architecture, education, sports, history, and traditions.
Plus a percentage of each purchase is donated back to each respective school – funding scholarships, student activities, or recreational programs.
Glasses, Towels, Pouches and more…
Catstudio’s original artwork is also featured on glassware, dish towels, woven pouches, thermal bottles, fine art prints, and more. This year, they also launched an exciting new modern astrology collection, a beach and travel towel collection made from recycled plastic bottles, collegiate collection fine art prints, and stainless steel thermal tumblers.
Now based in Petaluma, CA, Carmel is a native of Hawaii who grew up a globetrotter, visiting Canada, Mexico, Europe, and Asia, with frequent trips to the Continental US, by the age of 18. Settling down in Los Angeles after studying art in college, she initially pursued a career with the recording companies, Arista and CBS.
Terrell was born in California and grew up in Texas and Mississippi before setting off on thrilling adventures around the globe. Channeling the sense of fearlessness he had― riding camels and elephants and catching old steam engine trains―into an entrepreneurial spirit, he opened Houston’s trend-setting fashion boutique Cotton Club in 1982, and in 1989, he and Carmel created Swan Magic, a women’s apparel company in Petaluma.
Catstudio is located at 1340 Industrial Avenue, Suite A in Petaluma, CA 94952, and can be found online at www.catstudio.com.
We recently had the honor of working pro bono on an autistic activist’s publicity campaign to encourage COVID19 survivors to donate their plasma.
Jesse Saperstein is a 38-year-old man with autism burdened by countless phobias including spiders, olives, and nonbiodegradable waste such as Styrofoam. But one thing he is certainly not afraid of is needles!
Jesse recently broke his quarantine during the apex of the Coronavirus to film a public service announcement at a blood drive near Albany, NY. As soon as the needle was inserted, he began delivering a motivational speech asking society to join him in a dire, time-sensitive mission.
Jesse’s message is to encourage survivors of COVID-19 to contribute their antibody-enriched plasma. This plasma has proven to accelerate the recovery in even the most critically-ill patients.
Jesse reached out to Carney & Associates because he wanted a publicity campaign to help spread the word through the media. His ultimate goal was to launch a National Convalescent Plasma Drive from survivors willing to give back while using his poised speech as a means of assuaging the common fear of needles.
“The fear of needles keeps plenty of individuals from showing up at blood drives when the pool of plasma donors is already sparse,” explained Jesse. “I created the public service announcement so the public could see someone engaging in public speaking while the blood products are being extracted.”
We were pleased to schedule a TV interview for Jesse with Anya Tucker at ABC News10 in Albany, NY. Her beautifully produced segment ran May 11, 2020.
A national autism advocate, Jesse is the author of two books with Penguin Group (USA), Atypical and Getting a Life with Asperger’s, and has appeared on Dr. Phil. As a result of a lifetime of bullying and rejection, it is also Jesse’s mission to help others and change the stigma of the autism spectrum.
Jesse added, “On a personal note, my much of my 38 years of life have not been pleasant even though I am fully aware that many others have been through worse obstacles. Nothing about me is normal or has made it possible to “fit in” most places. Being kind, considerate, and trying to make a difference has not always been enough to earn acceptance. (Most typical youths are not entranced by blood drives and phlebotomy machines, for example.) For the first time in a long while, there is a chance to justify this flamboyant oddness by making a difference in plasma collection endeavors. Everybody has the ability to battle this pandemic despite their challenges and lack of certain abilities that society deems to be necessary.”
Jesse recently met with the American Red Cross to discuss possibilities of partnering on a campaign later this year.
If you’re looking for publicity services, such as interviews on TV, radio and podcasts, and articles in print and online media, please contact Kathlene Carney at Carney & Associates for a free consultation.
Carney & Associates will build a free custom media list for any expert, author, and/or business with legitimate COVID19 news to distribute.
Let’s face it, it’s been a rough few weeks. However, our spirits are buoyed by stories of businesses and individuals who are using their resources and abilities to help out––textile companies are sewing masks, breweries are making hand sanitizers, yoga studios are offering classes via Facebook Live, curriculum companies are offering online resources for teachers, authors are releasing ebooks for free, hair stylists are offering do-at-home touch-up kits, speakers are providing free motivational webinars, etc.
Here in our office, we don’t have pharmaceutical grade ethanol to turn into germ killing products, so we racked our brains to come up with another way our business can give back to our communities.
And then it hit us. We are a PR firm. We can provide PR services! If you have valuable aid, products or services that you are providing during this crisis, we want to help you publicize that information. And so, until April 15, Carney & Associates will build a FREE custom media list for any expert, author, or business with legitimate COVID-19 news to distribute.
Please note that this free list is only for COVID-19 related news, and not for promotional or brand building press releases. If you or your business are donating supplies, skills, or services to others, we would be honored to volunteer our time to research and build a list of media contacts to help get your story heard.
If you need help crafting a proper press release, you can find many excellent tutorials online. Here’s a great one from Class: PR. If you still need professional help, we’re available to assist.
Please be reasonable and sensitive. Are you providing goods, services, or advice that can help others during this crisis? Can you add authentic, helpful, compassionate, and valuable information to the media conversation about the pandemic? If so, contact us!
If not, we advise you to reconsider. This is not the time for tone-deaf, self-serving messages. Newsrooms are reporting on life or death scenarios. If they receive a frivolous or exploitative email shoehorning coronavirus concerns into a release about tooth-whitening strips, the only way they will publish your press release is in a mocking tweet.
So if you have legitimate COVID-19 news or services to distribute, we would love to build a FREE, customized media list for you. Please reach out anytime now through April 15, 2020.
We’re excited to announce that Carney & Associates is representing Vish Chatterji, executive coach and co-author of The Business Casual Yogi —Take Charge of Your Body, Mind, and Career (Mandala Publishing). We’ll be conducting a national publicity campaign targeting business and leadership radio, podcasts, online magazines and news sites.
“Business meets spirituality” is emerging as a top leadership trend for 2020 and Vish, his book, and his coaching practice are on the cutting edge. Vish recently gave a presentation at UC Berkeleyentitled The Way of the Yogi: Ancient Wisdom for Modern Leaders, and his talk was attended by executives from Adobe, Google, Apple, Salesforce, and AT&T. Another recent conference on wellness and consciousness included executives from Walmart, Google, J.B. Hunt transport, Blue Cross Blue Shield, and Tyson Foods, addressing corporate mental health and wellbeing.
Yoga–beyond its physical postures—is now being used to help people attain career success in a balanced and healthy way.
“The yoga system belongs squarely in the workplace,” says Vish. “It’s a remarkable system of philosophy, techniques, healing, and guidance that can unlock great creativity, innovation, and leadership—all through an accessible practice that doesn’t require spandex, studios, gymnastic abilities, or punch cards.”
Business and yoga may seem incompatible at first, but most working people are regularly searching for ways to improve themselves and their lives. For twenty years, Vish was a successful professional, rising through the ranks to higher levels of income, responsibility, and mind-numbing stress.
In the midst of that life, he found the physical and philosophical system of yoga—disciplines beyond just the poses—to be the most powerful set of practical tools to attain calm, focus, and career success in a balanced and healthy way.
Vish now coaches business leaders in this East-meets-West approach to help more of their greatness show up at work.
The Business Casual Yogi is filled with physical and mental exercises, personalized guides for diet and lifestyle, and tools such as mindfulness, Ayurvedic analysis, meditation and breathing exercises, to help readers attain greater happiness, balance, and success.
Our national publicity campaign going very well and Vish is already receiving acclaim from the media and readers alike. For example:
SAMPLE PRAISE “The teachings of The Business Casual Yogi have helped me become a better person and leader. We all know the “what”—that yoga is good for us. For an engineer like me, I needed the “why” and the “how.” This book illustrates that and helps create a roadmap to achieve balance between body, mind, and career success.” –– Tuhin Halder, Vice President of Finance & Operations, Comcast Corporation
“The authors beautifully blend practical and spiritual advice on how to be our best, whole selves. This book is packed with wisdom and is a must-read for my teams.” –– Kahla Broussard, Vice President of Retail Operations, Sephora
“A thoroughly enjoyable read. As a business professional, who has not had much experience in yoga, I was curious to learn the connection. Ultimately, The Business Casual Yogi, delivers on its promise of helping one take charge of mind, body and career!” –– Erik Moreno, Executive Vice President, Corporate Development and M&A at Sony Pictures Entertainment
BIO Vish Chatterji is an accomplished business leader turned executive coach with a twenty-year business track record spanning multiple industries. In parallel, he has studied and practiced yoga, meditation and Ayurveda (mind-body medicine). Vish coaches business leaders enabling more of their greatness to show up at work. Vish holds a bachelor’s degree in mechanical engineering from Northwestern University and a master’s of business administration from the University of Michigan. Vish is a certified executive coach, yoga teacher, meditation instructor and Vedic counselor.
Are you looking for a publicity specialist? Call today for a free consultation to discuss your publicity needs.
Natural Practitioner magazine featured our client Bauman College several times this year. Their editors came to trust Bauman College’s faculty as valuable news sources, available to provide expert commentary for their health and nutrition articles.
Bauman College, located in Berkeley and Penngrove, CA, is at the forefront of the holistic health movement. Their renowned Nutrition Consultant and Natural Chef programs are grounded in a scientific, evidence-based approach to nutrition, and they were some of the first in the world to develop and champion ideas now widely accepted in the whole foods movement.
Natural Practitioner is an industry trade magazine specifically for natural and alternative health care professionals, therefore a key target for Bauman College’s demographic.
In the June/July 2019 issue of Natural Practitioner Madeleine Buchanan, nutrition curriculum researcher with Bauman College, was quoted extensively in an article about pain management entitled, Toppling the Reign of Pain.
In the same issue, Jodi Friedlander, curriculum researcher, writer and editor at Bauman College, was featured throughout an article entitled Righting the Ship of Weight Management. In addition to discussing the science behind weight gain, Friedlander also discussed Bauman College’s Eating for Health program.
Bauman College was featured in other issues as well. This is another example of how building strong relationships with the media benefits both the journalist and the client. Journalists know they can trust our clients for accurate, professional information on short notice with a fast turnaround, and in turn our clients receive valuable third-party endorsements which builds authority, awareness and recognition for their institution, product, book, or practice.
Our awesome client Joel Solomon has made it his mission to save the planet, and humanity, with money.
Environmentalists are often unwilling to see wealth as a force for good. In a world where corporate greed has resulted in environmental destruction and financial inequality, some even see it as evil. But Joel explains that, “Money has no values of its own. Money doesn’t account for fairness, justice, or the well-being of the planet. That’s our role, and it’s more crucial than ever that we assume it.”
Joel was recently interviewed on the popular long-running radio show The Visionary Activist Showwhich airs on KPFA-FM, Berkeley, KPFK-FM, Los Angeles, KFCF-FM, Fresno, and many more stations. (This interview is one of many in our book publicity campaign for Joel’s new book.)
Host Caroline Casey said, “Let all good-hearted people release disdain for wealth, and be willing to direct its swoosh in the desirable direction, to irrigating our Best Dreams… transforming dread into dedication.”
“There’s more than enough money in the world to solve our problems. Whether you’re living paycheck to paycheck or a multimillionaire, there are steps we can all take right now.”
The clean money movement has already begun. Small businesses, entrepreneurs and consumers are increasingly using their money to make the world a better place, and Joel believes that we are on the cusp of one of the largest economic shifts in history . . . impact investing will decide the fate of our planet.
Are you an expert looking for a publicist, a nonprofit looking for a PR firm, or a small business in need of publicity? Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.
On August 21, for the first time in forty years, 500 million people across the United States can witness a spectacular total solar eclipse. Known as the All American Eclipse, this extraordinary event is expected to attract visitors from around the world.
Our client, celebrated astronomer and eclipse expert Andrew Fraknoi, is part of the Eclipse Task Force that’s helping government officials prepare for extreme gridlock and necessary porta-potties, water, and food supplies. In addition, he recently helped persuade Google and the Moore Foundation to donate 2 million eclipse glasses to public libraries across the United States.
His latest book, When the Sun Goes Dark, is a fun, beautifully illustrated guide that helps families teach their children about the eclipse, and was recently featured on Space.com. In a fascinating interview, he stressed the importance of training “intermediary educators,” or members of the public who can go on to teach other members of the public, in making scientific knowledge more widespread:
“We’ve spent quite a bit of time over our careers in astronomy education training intermediaries,” Fraknoi said. “We’ve always thought about who exactly it is that does education and how we can get to [them].”
It’s important to reach grandparents and other informal educators because, according to Fraknoi, they have resources available to them, such as time, to learn about the science. “When the Sun Goes Dark” offers examples of ways to explain solar eclipse science, which informal educators can then use themselves to teach family and friends, Fraknoi said.
He goes on to explain that the upcoming eclipse will provide the perfect opportunity to get young astronomers started on a lifetime of learning:
“If you want kids at an early age to be thinking about astronomy, the most accessible object in the night sky is, of course, the moon, [because] it is dramatic.”
Stargazers have a lot to look forward on August 21st. Be sure to check out Fraknoi’s free booklet describing the eclipse in everyday language.
My admiration for client Dr. Nwando Olayiwola increases every day! An award-winning physician and assistant professor at the University of California San Francisco, Dr. Olayiwola recently made headlines by saving the life of her Lyft driver:
As I watched and him becoming increasingly uncomfortable, miles away from my home in busy nighttime traffic on a large highway, I insisted that he pull over. I told him, “this is dangerous, you’re in pain. Pull over and let me get some help.”
By the time he pulled over onto the shoulder of the highway, he was clenching his right fist to his chest, writhing in pain, sweating, opening all of the windows and gasping for air. OH MY GOD, I thought to myself, this guy is having an MI (myocardial infarction/heart attack). As a doctor, I recognized the symptoms immediately and took swift action. But I had so many immediate thoughts! What if another passenger had not recognized these symptoms? What if he was still driving on the road? What if we were not able to pull over?
Thanks to her quick thinking and expertise, Dr. Olayiwola correctly diagnosed the heart attack and kept the man calm and awake until emergency services arrived.
Her story was also picked up by ABC 7 News, and they were even able to interview the Lyft driver she saved.
As a matter of fact, Dr. Olayiwola’s Lyft driver was taking her home from a conference where she presented ways that technology can provide patients with faster access to specialty care. The connection was not lost on her! Dr. Olayiwola writes:
We spend a lot of time in primary care trying to get people to come into the “doctor’s office”, and this experience challenged me to really think….what is the “doctor’s office”? As this story unfolded today, I have found out so much more about my Lyft driver turned patient turned friend. He did indeed have cardiac problems and an abnormal heart rhythm, and had been having chest pain for a few weeks, which he did not address because, as an immigrant from the Middle East with a wife and young child, he needed to work and support his family, he had poor communication from his doctor and some specialty care fell through the cracks, and he had a limited health plan that didn’t cover much anyway.
He worked day in and out to provide for his family, and, frankly, the “doctor’s office” was right there, in his car, where he needed it most. Reflecting on my experience at HIMSS and the intersection of healthcare and technology, with compassion at the core, I really wonder, what do we need to be doing in healthcare to truly make it authentically patient-centered, meet people where they are, and allow for incredible advances in healthcare and technology to impact people like my Lyft driver? Could we be using Lyft to save lives? Could Lyft now become the “doctor’s office” that people really need? Could this marriage between healthcare and tech be more fruitful than it is?
It’s an amazing story, and I encourage everyone to read Dr. Olayiwola’s full account of the lifesaving Lyft drive over at her blog.
Are you an indie or traditionally published author looking for a publicist? Carney & Associates specializes in traditional, digital and social media for authors, experts, products and services. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.