As traditional book review channels continue to dry up, new opportunities for book publicity appear. One of my favorite ways of publicizing photo books now is to offer slides shows for media sites. Everyone loves beautiful pictures, right? Especially those of cute animals and wildlife. And shrewd editors know those enticing images bring eyeballs to their sites.
Candid Creatures: How Camera Traps Reveal the Mysteries of Nature, an extraordinary book by zoologist Roland Kays (May 15, 2016, Johns Hopkins University Press) is a perfect candidate for this type of publicity campaign. Here are some examples of our coverage for this title so far:
A Candid Camera for Wildlife
The New York Times
Photographing Wildlife Without a Photographer
10 EMBARRASSING ANIMAL PHOTOS CAPTURED BY CAMERA TRAPS
Camera Traps Capture the Lighter Side of Nature
Stay tuned, as we continue to post examples of creative ways to generate publicity in this ever-changing media landscape. Please contact Kathlene Carney to discuss how Carney & Associates publicity services can help promote your upcoming book.
Photo Credit: TEAM Network and the Brazilian National Institute for Amazonian Research, Manaus, Amazon State, Brazil, from Candid Creatures: How Camera Traps Reveal the Mysteries of Nature