Correspondent Corbie Hill wrote, “Observing animals in the wild can be tricky; if you can see them, chances are they can see you. Or smell you. Or hear you. Many times, they know you’re coming and vanish. For biologists, this is a big deal. Even if animals get used to you and go back to their business, are they still behaving as they would if no one was there? One solution is camera traps, which are the focus of local zoologist Roland Kays’ new book…” Read more here: http://www.newsobserver.com/entertainment/books/article94338262.html
Here’s an excerpt from the show’s summary: “The presidential primaries this year underlined the sorry state of public discourse in the U.S. Name-calling, bullying, shouting and misinformation took center stage along with the candidates, and it makes you wonder if we’ll ever get back to reasoned, polite discourse on important issues during this election cycle. Our guest wondered too, and he researched the topic of toxic public discourse and why it permeates our political and social communications these days. He also provides some suggestions for advocates and candidates to get their points across without resorting to nastiness and acrimony.”
As traditional book review channels continue to dry up, new opportunities for book publicity appear. One of my favorite ways of publicizing photo books now is to offer slides shows for media sites. Everyone loves beautiful pictures, right? Especially those of cute animals and wildlife. And shrewd editors know those enticing images bring eyeballs to their sites.
Stay tuned, as we continue to post examples of creative ways to generate publicity in this ever-changing media landscape. Please contact Kathlene Carney to discuss how Carney & Associates publicity services can help promote your upcoming book.
Photo Credit: TEAM Network and the Brazilian National Institute for Amazonian Research, Manaus, Amazon State, Brazil, from Candid Creatures: How Camera Traps Reveal the Mysteries of Nature
The four types of men who cheat on their partners;
How you got yourself into this situation;
Signs that a married man will actually leave his wife;
Making educated decisions about whether to stay or go;
How to manage the difficult emotions that come with this relationship;
Ways to develop a healthy, fulfilled life regardless of how the relationship turns out.
Dr. DePompo is articulate, charismatic, and excellent on television. This is one of many TV interviews we’ve booked for him as part of our comprehensive book publicity campaign for authors and experts. Please contact Kathlene Carney to discuss how Carney & Associates publicity services can help promote your psychology book or practice.
UPDATE: Roland Kays also appeared on Science Friday’s radio program on May 6, 2016, reaching 1.5 million listeners on 374 public radio stations!
Today, NPR’s Science Friday posted an awesome article about our client’s book Candid Creatures. Here’s an excerpt from Julie Leibach’s clever piece. Be sure to check out her entire post for more, including a selection of our amazing photos: “A new book of unabashed selfies has been released, but it reveals neither hide nor hair of a Kardashian. There is, however, plenty of hide and hair. Candid Creatures: How Camera Traps Reveal the Mysteries of Nature, by zoologist Roland Kays, is an album of wildlife photos captured with camera traps—devices that researchers install in the field to record members of the animal kingdom as they lope, scamper, or climb about their business. Kays’ book is also a rich summary of the insights that scientists have gained from using these tools.
“In essence, modern camera traps work like this: When a warm-blooded animal (or a reptile heated by the sun) walks in front of the device, an infrared motion-sensing component detects a change in heat signature, which triggers a digital camera to snap a photo. It’s then up to the researchers to recover the memory card containing the footage.
“It’s kinda like Christmas every time you open the camera trap and get to see what pictures you get,” says Kays, a research associate professor at North Carolina State University and the director of the Biodiversity Lab at the North Carolina Museum of Natural Sciences, who often uses camera traps in his work.
“Of course, there are millions of crappy pictures of animal butts,” he concedes, but when you hit upon a great shot of, say, a coyote in the middle of a frame, “you’re like, ah, that’s cool.” For Candid Creatures, Kays compiled what he calls the “greatest hits” of global camera trapping efforts, consisting of more than 600 photos from 153 research groups, including his own.”
The author, John Muir Laws, is a renowned naturalist, educator, and artist. Called a modern day Audubon by the Washington Post, Laws’ nature guides are highly respected among scientists and nature lovers alike.
The Bay Nature cover story features an excerpt and drawings from this newest Laws Guide. Here’s a sample:
“Writers, naturalists, and scientists in all disciplines use journals to preserve what they have seen, done, and thought in the course of their work. My journal is the most important tool I carry into the field with me—it is even more necessary than my binoculars. Journaling is a skill for anyone who wishes to live life more deeply, a skill that you can learn at any age and that will develop with intention and practice. Sketching and writing as you explore is the most effective thing you can do to launch yourself in the process of discovery.
“Keeping a nature journal is a way to rediscover the thrill of science. Observing and journaling will slow you down and make you stop, sit down, look, and look again. How often do we take the time to be still, quiet, and attentive? Engaging in this process helps you to organize your thoughts, piece together answers, and ask richer questions. Once you slow down and look long enough to record observations in your journal, mysteries will unfold before you. At the core of all science are insatiable curiosity and deep observation, qualities that lead to the best kind of learning: learning motivated by your intrinsic wonder, hunger to understand, and ability to observe.
“I draw and work in my nature journal for three reasons: to see, to remember, and to stimulate curiosity. These abilities will be reinforced for you, too, every time you sit down to journal—and you don’t have to be good at drawing. The benefit of journaling is not limited to what you produce on the page; it is, rather, found in your experience and how you think along the way.
“In any moment, it is possible to learn about your surroundings through observation. It is also easy to walk through the world caught up in your own thoughts and worries, looking without truly seeing. The difference between these two experiences is conscious, focused attention. Inspired by Kerry Ruef’s Private Eye Project, I use three prompts—“I notice,” “I wonder,” and “It reminds me of ”—as the foundation of my practice because they lead to conscious attention.”
This prestigious cover placement is part of our comprehensive book publicity campaign for Heyday publishers. Please contact Kathlene Carney to discuss how Carney & Associates publicity services can help promote your science or nature book or organization.
Our client’s book Candid Creatures: How Camera Traps Reveal the Mysteries of Nature by biologist Roland Kays (Johns Hopkins University Press) was featured The New York Times! Science reporter Nicholas St. Fleurs interviewed Kays for spread on camera traps. He also included several photos from this groundbreaking book, which is the first ever to compile the remarkable images and discoveries made through this explosive new technology. Here are some excerpts:
“Camera traps can help illuminate the world’s most elusive animals. When a cougar, elephant or other creature triggers the device’s motion sensor, it snaps a picture. “’Most animals are hiding, you actually never get to see them and you might be led to believe there’s nothing out there,’ said Roland Kays,a zoologist at North Carolina State University and author of the forthcoming book Candid Creatures: How Camera Traps Reveal the Mysteries of Nature. “Wildlife photographers have used remote-controlled cameras for more than a century, but in recent years scientists have begun using the tool with more frequency, Dr. Kays said. The images may be used to help researchers track the whereabouts of rare species or figure out what creatures inhabit a certain area.
“Volunteers with the citizen science project eMammal set up the camera trap that captured this coyote in the South Mountains Game Lands in North Carolina. The project encourages wildlife enthusiasts to assemble camera traps in their backyards in hopes of connecting with the furry creatures that live around them. This particular project was observing the effects of hunting and hiking on wildlife near Raleigh, N.C.
“We’ve been finding coyotes in Raleigh in much more urban areas that we thought,” said Dr. Kays, the zoologist at North Carolina State University who started the eMammal project. “Sometimes what you find is quite surprising,” Dr. Kays said. In one case middle school students in India caught video footage of a tiger exhaling a steamy breath. They were participating in an eMammal project that organized a trap-cam photo exchange among classrooms in India, Mexico and North Carolina.
“Children from India shared images of tigers, leopards and civets, while students from Mexico shared their pictures of jaguarundi, ocelots and ring-tailed ground squirrels. Those from North Carolina shared images of coyotes, gray foxes and white-tailed deer.
“’It allowed the kids to learn about the animals that are living right around them that they otherwise never see,’ Dr. Kays said. “And through the joy of sharing their own discoveries, they can compare how the species are different and similar.”
This prestigious national placement is part of our comprehensive book publicity campaign for Johns Hopkins University Press. Please contact Kathlene Carney to discuss how Carney & Associates publicity services can help promote your science or nature book or organization.
“This exposé about the dangers of fracturing rocks deep underground to extract oil and gas might jolt you like the earthquakes the technique causes. Poisoned water, contaminated wells, stews of toxic chemicals, exploding toilets, unbearable noise, and torn-up landscapes from Alberta to Arkansas are presented in all their horror by Canadian journalist Andrew Nikiforuk.
“But his story focuses on the efforts of one woman, Jessica Ernst, to halt fracking where she lives in Alberta. Ernst was an industry insider who ran a business arranging agreements between oil drillers and landowners, part of which involved mitigation of environmental damage. This equipped her to appeal for protection from regulatory boards when her own water and that of neighboring ranchers and businesses became so contaminated with methane that they couldn’t take a shower with it, let alone drink it.
“After being repeatedly stonewalled by the boards, which even fudged data to try to prove that the methane was naturally occurring, Ernst sued the agencies and the fracker, Encana, in 2007. The defendants’ lawyers managed to drag out the case until it went all the way to the Canadian Supreme Court, where it is still pending. Nikiforuk shows clearly how the industry’s legal maneuvers allow it to evade accountability and bad publicity in many other places as well. With plaintiffs worn to a frazzle, suits often get settled out of court and forgotten.
“Because of people like Ernst, there’s growing knowledge of the dangers of fracking, and increasing opposition, but much remains to be done. Nikiforuk, for instance, notes the ‘Halliburton Loophole’ in the U.S. Energy Policy Act of 2005, which exempted fracking from crucial clean-water regulations, and which the Senate refused to close this year. And who toiled mightily to frack this loophole? None other than Dick Cheney, ex-boss of major frack supplier Halliburton.
At Carney & Associates, we provide publicity services for people who improve our world, and we’ve had the honor of working on Andrew Nikiforuk’s book publicity campaign for several months now. For a free consultation about how we might provide public relations services for your book or product, please contact Kathlene Carney.
Just a quick note to say that my awesome client John Muir Laws, popular Bay Area naturalist, educator, and artist, will be interviewed on the syndicated public radio program West Coast Live with Sedge Thomson tomorrow, March 5, between 10am-12pm PST.
From our press release: A potent combination of art, science, and boundless enthusiasm, the latest art instruction book from Laws is a how-to guide for becoming a better artist and a more attentive naturalist.
In straightforward text complemented by step-by-step illustrations, The Laws Guide to Nature Drawing and Journaling by John Muir Law includes dozens of exercises to lead the hand and mind through creating accurate reproductions of plants and animals as well as landscapes, skies, and more.
While the book’s advice will improve the skills of already accomplished artists, the emphasis on seeing, learning, and feeling will make this book valuable to anyone interested in the natural world, no matter how rudimentary their artistic abilities.
A growing body of evidence demonstrates that spending time outdoors in nature is good for us, and doctors are increasingly “prescribing” time spent outside in nature. Studies show it lowers levels of cortisol and stress, and increases white blood cells – which can help fight cancer and infections.
“Nature journaling trains your eyes to see deeper into the mystery and beauty of the world, and with practice you will also retrain you brain to be able to draw what you see,” explains Laws. “You do not need to start as an artist or a naturalist, but you will become one, and journaling can become a habit that fundamentally changes your life.”
West Coast Live is a fabulous show and this week, will be broadcast in front of a live studio audience in San Rafael CA. It’s described as a “rich mix of writers, thinkers, comedians, and musicians come mostly from the Pacific Rim and the Western United States, but also from further afield as feels right to do. Think Bill Moyers meets David Letterman, according to one reviewer.”
Susan and Stephen Tchudi, hosts of the long-running radio show Ecotopia, are among the few interviewers who take time to actually read their guests’ books in advance, and prepare thoughtful questions.
So we were thrilled when they invited our client Andrew Nikiforuk, author of Slick Water: Fracking, and One Insider’s Stand Against the World’s Most Powerful Industry, to be on their show last week.
The entire hour was devoted to hydraulic fracturing—fracking—and its impacts. In the first half of the program they spoke with Andrew by phone from Alberta, Canada. He described the fascinating and frightening history of how fracking has evolved over the past 150 years, and then he told the story of Jessica Ernst, a person who has launched a single-handed campaign against commercial fracking and the Canadian government.
And in the second half of the program, they spoke with Dave Garcia, who has led the anti-fracking movement up in Butte County. He gave an update on the June 7 ballot measure that would ban fracking in Butte County, and provided precise and well researched information on why fracking is a danger, not only to the county, but to the world.
Ecotopia airs on KZFR 90.1 Chico, CA, Tuesdays, 6-7 pm and covers issues ranging from water to population to homesteading to energy and from do-it-yourself to what-can-we do? At Carney & Associates, we specialize in media relations for people who improve our world, especially those in areas of sustainability. We’re grateful that the Tchudi’s have interviewed many, many of our clients over the years. They are excellent hosts who produce intelligent, high-quality programming.
This was one of many media placements we secured during our book publicity campaign for Slick Water. Please contact me for a free consultation to discuss how our public relations services can help with your publicity needs.