As traditional book review channels continue to dry up, new opportunities for book publicity appear. One of my favorite ways of publicizing photo books now is to offer slides shows for media sites. Everyone loves beautiful pictures, right? Especially those of cute animals and wildlife. And shrewd editors know those enticing images bring eyeballs to their sites.
Stay tuned, as we continue to post examples of creative ways to generate publicity in this ever-changing media landscape. Please contact Kathlene Carney to discuss how Carney & Associates publicity services can help promote your upcoming book.
Photo Credit: TEAM Network and the Brazilian National Institute for Amazonian Research, Manaus, Amazon State, Brazil, from Candid Creatures: How Camera Traps Reveal the Mysteries of Nature
Our client’s book Candid Creatures: How Camera Traps Reveal the Mysteries of Nature by biologist Roland Kays (Johns Hopkins University Press) was featured The New York Times! Science reporter Nicholas St. Fleurs interviewed Kays for spread on camera traps. He also included several photos from this groundbreaking book, which is the first ever to compile the remarkable images and discoveries made through this explosive new technology. Here are some excerpts:
“Camera traps can help illuminate the world’s most elusive animals. When a cougar, elephant or other creature triggers the device’s motion sensor, it snaps a picture.
“’Most animals are hiding, you actually never get to see them and you might be led to believe there’s nothing out there,’ said Roland Kays,a zoologist at North Carolina State University and author of the forthcoming book Candid Creatures: How Camera Traps Reveal the Mysteries of Nature.
“Wildlife photographers have used remote-controlled cameras for more than a century, but in recent years scientists have begun using the tool with more frequency, Dr. Kays said. The images may be used to help researchers track the whereabouts of rare species or figure out what creatures inhabit a certain area.
“Volunteers with the citizen science project eMammal set up the camera trap that captured
this coyote in the South Mountains Game Lands in North Carolina. The project encourages wildlife enthusiasts to assemble camera traps in their backyards in hopes of connecting with the furry creatures that live around them. This particular project was observing the effects of hunting and hiking on wildlife near Raleigh, N.C.
“We’ve been finding coyotes in Raleigh in much more urban areas that we thought,” said Dr. Kays, the zoologist at North Carolina State University who started the eMammal project.
“Sometimes what you find is quite surprising,” Dr. Kays said. In one case middle school students in India caught video footage of a tiger exhaling a steamy breath. They were participating in an eMammal project that organized a trap-cam photo exchange among classrooms in India, Mexico and North Carolina.
“Children from India shared images of tigers, leopards and civets, while students from Mexico shared their pictures of jaguarundi, ocelots and ring-tailed ground squirrels. Those from North Carolina shared images of coyotes, gray foxes and white-tailed deer.
“’It allowed the kids to learn about the animals that are living right around them that they otherwise never see,’ Dr. Kays said. “And through the joy of sharing their own discoveries, they can compare how the species are different and similar.”
This prestigious national placement is part of our comprehensive book publicity campaign for Johns Hopkins University Press. Please contact Kathlene Carney to discuss how Carney & Associates publicity services can help promote your science or nature book or organization.