World Without Us Cover

“The World Without Us” Enjoys a Renaissance in 2020

The New Yorker headline reads, “Alan Weisman’s Thought Experiment Becomes a Reality–The writer’s 2007 best-seller, The World Without Us, imagines what Earth would look like if everyone vanished.”

“Say a Homo sapiens-specific virus—natural or diabolically nano-engineered—picks us off but leaves everything else intact,” he wrote. “What then?”

Alan Weisman BioHow would the planet reclaim its surface? What creatures would emerge from the dark and swarm? How would our treasured structures–our tunnels, our bridges, our homes, our monuments–survive the unmitigated impact of a planet without our intervention? In his revelatory, bestselling account, Alan Weisman draws on every field of science to present an environmental assessment like no other, the most affecting portrait yet of humankind’s place on this planet.

Since the pandemic began, Weisman’s iconic book has experienced a renaissance. People have been citing it online—posting references to it alongside images of flowers pushing through cobblestone, deer in Grand Rapids, a coyote in Chicago, and Weisman is receiving calls from media outlets around the world.

“The empire’s crumbling, but with luck we’ll pick up the pieces and figure out how to make them fit a whole lot better,” he adds.

Author of the critically acclaimed New York Times best sellers The World Without Us and Countdown: Our Last, Best Hope for a Future on Earth?, Alan is an award-winning journalist whose reports have appeared in Harper’s, the New York Times Magazine, Atlantic Monthly, Discover, and Orion, among others, and on National Public Radio.

We’re thrilled to be working with Alan again, please contact Kathlene Carney to schedule media interviews.

Are you looking for a publicity campaign for your environmental or social justice organization? Call today for a free consultation to discuss your Green PR needs. Call 510-426-4100 or send us an email.

Martha Stewart Features Catstudio Pillow

One of Catstudio’s famous whimsically illustrated pillows was recently featured in an outdoor sofa makeover on MarthaStewart.com.

Ashley Poskin wrote a lovely article, How to Restore an Outdoor Sofa, featuring our client’s colorful Lake Michigan pillow displayed on the final product. She said the hand-embroidered pillow had “the charm of a summer keepsake.”

Lake Michigan Pillow on sofa
Photo Credit: Ashley Poskin

Catstudio’s signature products are their original geography-inspired pillows. Considered fine art objects not just decorations, they have developed a cult-like following. Retailers report that fans include celebrities such as Leonardo DiCaprio, Julia Roberts, Lionel Ritchie,  Taylor Swift and of course, Martha Stewart. 

Juxtaposing local kitsch icons and historical monuments, each piece of artwork is hand-drawn and created with an insider’s perspective. They work with residents, mayors, friends, business owners, and customers, to create designs that locals can proudly display in their home, and visitors will cherish as keepsa

This media placement was one of many we secured during our national publicity campaign for catstudio.

Are you looking for a publicity specialist? Call today for a free consultation to discuss your PR needs.

Call 510-426-4100 or send us an email.

 

 

Cover from Now This

Adam McKay and Activist Margaret Klein Salamon on Declaring a Climate Emergency

screen shot of Margaret SalamonOur client, climate psychologist and activist Margaret Klein Salamon, has done many interviews but this one with filmmaker Adam McKay for NowThisNews remains one of my favorites. Margaret and Adam call on Congress to declare a climate emergency. “Why an emergency?” asks McKay. “Because it is an emergency. And it’s an emergency that’s happening right now.”

 

“Climate change is happening much faster than most people realize, and it’s accelerating,” adds Salamon.

 

McKay says, “I think we all had this idea that climate catastrophe might be happening years from now, maybe to our children’s children’s children. Well, you’re wrong, I was wrong, we’re all wrong. It’s happening today.”

 

B&W Smokey Room“How humans evaluate risk and determine whether a situation is dangerous is by observing the behavior of other people. It’s call the bystander effect. So if a room starts filling up with smoke, but everyone is sitting around acting normally, people will just follow the crowd, stay in their seats, thinking it must be fine.”
–Margaret Klein Salamon
 

 

McKay is a supporter of Dr. Salamon’s Climate Mobilization project and her new book Facing the Climate Emergency: How to Transform Yourself with Climate Truth.

Facing the Climate Emergency is a radical new self-help guide to help face the truth of the climate emergency, accept your fears and become the hero humanity needs.

As the climate crisis accelerates toward the collapse of civilization and the natural world, people everywhere are feeling deep pain about ecological destruction and their role in it. Yet we are often paralyzed by fear.

Facing the Climate Emergency gives people the tools to confront the climate emergency, face their negative emotions, and channel them into protecting humanity and the natural world.

Drawing on facts about the climate, tenets of psychological theory, information about the climate emergency movement and elements of memoir, coverage includes:

Climate Emergency Book Cover• How to face the climate crisis and accept your fears, anger, grief, guilt, and other emotions
• Turning negative feelings into tangible action to respond to the crisis
• Rising to heroism, becoming a “climate warrior,” and maximizing your impact by joining the Climate Emergency Movement
• Support material, including further reading, questions for self-reflection, and exercises to complete with like-minded groups

Written for the suffering multitudes struggling to cope and looking for answers, Facing the Climate Emergency provides the motivation, guidance, and support needed to leave “normal” behind and travel the path of the climate warrior, rising to the challenge of our time.
Dr. Salamon and McKay also discuss the climate emergency together on The Young Turks.

Are you looking for a publicity campaign for your climate change or environmental organization? Call today for a free consultation to discuss your Green PR needs.

Call 510-426-4100 or send us an email.

Example of Bestseller List

Can Authors Buy Their Way onto Bestseller Lists?

Can authors buy their way onto bestseller lists? Apparently, the answer is still yes.

Newspaper shot of articleAccording to a recent article in The Guardian, Author loses spot in Top 10 after buying 400 copies of his own book, author Mark Dawson admitted to purchasing 400 copies of his book to get a higher position on the Sunday Times bestseller chart.

After his admission, book sales monitor Nielsen BookScan revised their figures and booted Dawson from the list.

I guess we shouldn’t be surprised. This method of gaming the system isn’t new, The Wall Street Journal and Forbes wrote about the controversial practice back in 2013, but I thought new, improved policies had put an end to it.

More than a million books are published each year, and very few become best sellers. The reason writers strive for the coveted status is because it dramatically increases their credibility and establishes them as thought leaders. In addition to the prestige, becoming a “best-selling author” allows them to charge a lot more for speaking fees and consulting contracts.

BESTSELLER CAMPAIGNS

Thus, the “bestseller campaign” was born. Initiated by marketing firms, these campaigns enabled people with enough money and contacts to buy their way onto bestseller lists. The campaigns required authors to make bulk pre-sale purchases of their own books. Those sales were then counted on the publication dates and the titles were propelled onto the bestseller lists.

Authors would line up these sales by getting their corporate clients to purchase copies in lieu of their speaking fees, or by buying copies themselves to resell at public appearances.

After the Nielsen BookScan, New York Times, and Wall Street Journal list makers caught on, they implemented new rules and stopped counting bulk sales. So, the crafty “bestseller campaign” marketers learned how to break those orders down into small increments to make them look like organic retail sales. Although apparently The New York Times still counts them but puts a dagger symbol next to the title to denote bulk purchases.

The campaigns are very expensive. An author cited in the Forbes article said he paid $70,000 for his bulk books, plus a $20,000 fee to the marketing firm.

Sample of fake book sales
Photo Credit: The Wall Street Journal

One tell-tale sign that a best-selling title isn’t really legit is that it falls right off the list the following week. The Wall Street Journal created a chart showing three examples of this, Prescription for Excellence, Networking is Dead, and Leapfrogging. In each case, the authors freely admitted to hiring a firm to help manipulate the system with bulk presales.

Soren Kaplan, author of Leapfrogging, didn’t think he was gaming the system. “An executive at Harvard Business School Publishing said ‘everyone’ was doing it, especially for non-fiction business books like mine.”

Others assured Kaplan that “‘Guruship’ came from playing the game in a way that reinforced their personal brands as thought leaders. Ponying up the dough for the bestseller campaign was a small investment that would pay off later.”

BESTSELLER LIST INTEGRITY CONTINUES TO ERODE

And last year, The New York Times reported “R.N.C. Spent Nearly $100,000 on Copies of Donald Trump Jr.’s Book.‘Triggered,’ published Nov. 5, topped the best-seller list thanks in part to a big order from the Republican National Committee.”

Book cover for foot bookSome say Amazon has destroyed any remaining legitimacy in the “best-selling author” label. Brent Underwood’s brilliant and hilarious article in Quartz lays out how he became “a best-selling author on Amazon in five minutes with three dollars.”

He writes, “I took a photo of my foot, uploaded it as a book to Amazon, and in a matter of hours had achieved ‘№1 Best Seller’ status, complete with the orange banner and everything… How many copies did I need to sell? Three. Yes, a total of three copies to become a best-selling author. And I bought two of those copies myself!”

Underwood is a partner in the marketing firm Brass Check, where they’ve helped launch 30 legitimate New York Times bestsellers. He didn’t do this exercise to make his foot famous. He did it to illustrate that you should take any person presenting themselves as a “bestselling author” with a grain of salt.

He also wanted to “illustrate that the best marketing tactic you can use for a book is to write a great book that actually sells over the long term.”

“It’s easy to be seduced by best seller lists, sales numbers, speaking fees, and all the ephemera in this industry,” he cautions. “Don’t let all of that make you lose sight of the importance of quality and authority in your work. Anyone can be a one-hit wonder; focus on crafting a book that will sell for decades.”

Too bad no one told Mark Dawson.

Are you looking for a legitimate book publicity campaign? Call today for a free consultation to discuss your PR needs.

Call 510-426-4100 or send us an email.

Client Spotlight: catstudio

I’m thrilled to be providing publicity services for one of my favorite home decor companies. Catstudio, famous for their whimsically illustrated, geography-inspired home and gift products, is celebrating its 20th anniversary in 2020, and they hired us to help spread the word.

Carmel and Terrell in PillowsFounders Carmel and Terrell Swan say their success weaves their love of world cultures, travel, and art into decorative textiles inspired by vintage souvenir pillows of the 30s and 40s.

Geography Collection

Juxtaposing local kitsch icons and historical monuments, each piece of artwork is hand-drawn and created with an insider’s perspective. They work with residents, mayors, friends, business owners, and customers, to create designs that locals can proudly display in their home, and visitors will cherish as keepsakes.

America PillowCatstudio’s colorful, uplifting geography pillows are hand-embroidered, made from organic cotton, and it takes over 40 hours to embroider just one. They have developed a cult-like following, and retailers report that fans include celebrities such as Leonardo DiCaprio, Julia Roberts, Martha Stewart, Lionel Ritchie, and Taylor Swift.

Alongside catstudio’s 20th anniversary, Glitterati Editions published Pillow Geography: Dreaming Across America, a stunning coffee table book celebrating their pillows’ status as fine art objects, not just home furnishings or decorations.

Collegiate Collection

While New York City, Texas, and California geography pillows continue to top catstudio’s bestseller list, their new Collegiate Collection is the fastest growing. Capturing the essence of each school, campus, and college community by working one-on-one with every school’s licensing department, the collection delights everyone from incoming freshman to athletic fans and far-flung alumni. Their original art embodies the spirit and uniqueness of each school – the architecture, education, sports, history, and traditions.

Plus a percentage of each purchase is donated back to each respective school – funding scholarships, student activities, or recreational programs.

Catstudio glassware

Glasses, Towels, Pouches and more…

Catstudio’s original artwork is also featured on glassware, dish towels, woven pouches, thermal bottles,  fine art prints, and more. This year, they also launched an exciting new modern astrology collection, a beach and travel towel collection made from recycled plastic bottles, collegiate collection fine art prints, and stainless steel thermal tumblers.

Globetrotting Swans

Now based in Petaluma, CA, Carmel is a native of Hawaii who grew up a globetrotter, visiting Canada, Mexico, Europe, and Asia, with frequent trips to the Continental US, by the age of 18. Settling down in Los Angeles after studying art in college, she initially pursued a career with the recording companies, Arista and CBS.

catstudio print and pillowTerrell was born in California and grew up in Texas and Mississippi before setting off on thrilling adventures around the globe. Channeling the sense of fearlessness he had― riding camels and elephants and catching old steam engine trains―into an entrepreneurial spirit, he opened Houston’s trend-setting fashion boutique Cotton Club in 1982, and in 1989, he and Carmel created Swan Magic, a women’s apparel company in Petaluma.

Catstudio is located at 1340 Industrial Avenue, Suite A in Petaluma, CA 94952, and can be found online at www.catstudio.com.

Here’s an example of the coverage our publicity services have generated during catstudio’s national PR campaign so far: Petaluma’s Catstudio makes products that evoke nostalgia and a sense of home.

Are you looking for a publicity specialist? Call today for a free consultation to discuss your publicity needs.

Call 510-426-4100 or send us an email.

Image of blood sample vials

Autistic Activist’s Publicity Campaign to Encourage COVID19 Plasma Donations

We recently had the honor of working pro bono on an autistic activist’s publicity campaign to encourage COVID19 survivors to donate their plasma.

Jesse Saperstein is a 38-year-old man with autism burdened by countless phobias including spiders, olives, and nonbiodegradable waste such as Styrofoam. But one thing he is certainly not afraid of is needles!

Jesse Saperstein donating blood
Jesse Saperstein donating blood

Jesse recently broke his quarantine during the apex of the Coronavirus to film a public service announcement at a blood drive near Albany, NY.  As soon as the needle was inserted, he began delivering a motivational speech asking society to join him in a dire, time-sensitive mission.

Jesse’s message is to encourage survivors of COVID-19 to contribute their antibody-enriched plasma. This plasma has proven to accelerate the recovery in even the most critically-ill patients.

Jesse reached out to Carney & Associates because he wanted a publicity campaign to help spread the word through the media. His ultimate goal was to launch a National Convalescent Plasma Drive from survivors willing to give back while using his poised speech as a means of assuaging the common fear of needles.

“The fear of needles keeps plenty of individuals from showing up at blood drives when the pool of plasma donors is already sparse,” explained Jesse.  “I created the public service announcement so the public could see someone engaging in public speaking while the blood products are being extracted.”

TV Coverage

We were pleased to schedule a TV interview for Jesse with Anya Tucker at ABC News10 in Albany, NY. Her beautifully produced segment ran May 11, 2020.

Guilderland man with autism asks others to donate plasma amid pandemic

Autism Advocate

Cover of Getting A Life bookA national autism advocate, Jesse is the author of two books with Penguin Group (USA), Atypical and Getting a Life with Asperger’s, and has appeared on Dr. Phil. As a result of a lifetime of bullying and rejection, it is also Jesse’s mission to help others and change the stigma of the autism spectrum.

Jesse added, “On a personal note, my much of my 38 years of life have not been pleasant even though I am fully aware that many others have been through worse obstacles.  Nothing about me is normal or has made it possible to “fit in” most places.  Being kind, considerate, and trying to make a difference has not always been enough to earn acceptance.  (Most typical youths are not entranced by blood drives and phlebotomy machines, for example.)  For the first time in a long while, there is a chance to justify this flamboyant oddness by making a difference in plasma collection endeavors.  Everybody has the ability to battle this pandemic despite their challenges and lack of certain abilities that society deems to be necessary.”

Jesse recently met with the American Red Cross to discuss possibilities of partnering on a campaign later this year.

If you’re looking for publicity services, such as interviews on TV, radio and podcasts, and articles in print and online media, please contact Kathlene Carney at Carney & Associates for a free consultation.

Call 510-426-4100 or send us an email.

The Vegetarian’s Guide to Eating Meat

“Food can be about security, guilt, climate, the future we choose, and who we are. And just when we know the green goal of food correctness, I get this head-bender in the mail: ‘The Vegetarian’s Guide to Eating Meat – a Young Woman’s Search for Ethical Food.”  That awesome description is from radio host Alex Smith, describing our client’s new book in his blog at Radio Ecoshock.

Radio Ecoshock is a popular long-running program that’s syndicated to 94+ radio stations in the U.S. and Canada.

“The author is Professor Marissa Landrigan from the University of Pittsburgh,” he continued.  “She’s an engaging American writer whose essays appear in the The Atlantic, Salon, Guernica, and Orion magazines.”

Alex interviewed Marissa recently for his show, where they discussed her  journey from vegetarian PETA activist to blood-and-guts-eating omnivore.

Going “against the green stream,” she describes eating ethically is far from simple—and cutting out meat is not always the answer. Marissa criss-crossed the U.S. to get closer to the source of her food, eventually even visiting a slaughterhouse, and hunting elk. She came to realize that the most ethical way of eating was to know her food—whether meat or vegetable—and prepare it herself, on her own terms, to eat with family and friends.

In her book, Marissa also covers the humane treatment of animals, labor rights, global poverty, and how she made the transition to cooking local, sustainable, affordable recipes.

Many thanks for Alex for having Marissa on his show, it was most appreciated!

This interview is part of our comprehensive publicity campaign for The Vegetarian’s Guide to Eating Meat. Are you looking for a publicist, a publicity firm for nonprofits, a PR firm for small business, or an independent book publicist? Carney & Associates specializes in science pr and sustainability topics. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

Speak Out Campaign Reached Over 1 Billion

February is Global Population Speak Out month. This grass roots project went worldwide in 2015 with an extraordinary campaign that reached over 1 billion impressions.

Using a crowd-sourced distribution strategy to increase activism, our client’s international environmental activist network began giving away more than four thousand copies of a dramatic coffee table book, Overdevelopment, Overpopulation, Overshoot (OVER). Featuring more than 300 pages of stunning, full-spread photography it was the centerpiece of the 2015 Global Population Speak Out (“Speak Out”).

Trash wave: Indonesian surfer Dede Surinaya catches a wave in a remote but garbage-covered bay on Java, Indonesia, the world’s most populated island ‘Water and air, the two essential fluids on which all life depends, have become global garbage cans.’ Jacques-Yves Cousteau Photograph: Zak Noyle

The goal was to spread the issues and ideas of Speak Out and OVER far and wide, to young and old, to increase awareness on the problems we confront today and to build on solutions that promote human rights — and the rights of all species on Earth. Whether one is working to mitigate the effects of climate change, end child marriage, protect endangered species, or advocating for women’s rights, the Global Population Speak Out helped strengthen activist voices — so all our interconnected concerns were heard.

Speak Out used social media, word-of-mouth and direct action to engage opinion-leaders, scientists and citizens of the world to respond creatively to environmental degradation. Speak Out emphasized elements of environmental protection that are rarely discussed: promoting human rights and human health as strong, indispensable solutions to preserving the rights of other species to exist and the health of the planet.

Speak Out organizers granted the free copies of OVER to people and organizations around the world who became ambassadors of information and inspiration, and promised personalized delivery to policymakers, opinion leaders, activists, allied organizations, and other audiences.

Many of the subjects in OVER are often discussed by environmentalists around the world: materialism, consumption, pollution, fossil fuels, carbon footprints, and more. But OVER and Speak Out purposefully joined two ever-present parts of environmentalism together: the number of the human species and our socio-economic behaviors. The book and the campaign intentionally moved beyond tired arguments that only one side of the equation matters and pictorially depicted the importance of both the number of people and the way people live.

The environmental book became an international media sensation and demand for the OVER books was beyond our wildest expectations – fueled by over 250 mass-media articles, reaching over 1 billion readers in 47 countries.

Reservoir development:

Former old-growth forest leveled for reservoir development, Willamette National Forest, Oregon

‘What an irony it is that these living beings whose shade we sit in, whose fruit we eat, whose limbs we climb, whose roots we water, to whom most of us rarely give a second thought, are so poorly understood. We need to come, as soon as possible, to a profound understanding and appreciation for trees and forests and the vital role they play, for they are among our best allies in the uncertain future that is unfolding.’ Jim Robbins

Photograph: Daniel Dancer

Examples of media sources that have reported on OVER include Washington Post (online and print), The Guardian (online and print), Buzzfeed.com, Salon.com, News.com (Australia), MSN Germany, Yahoo India, the China Daily News, BBC’s Impact, The Daily Mail Online (UK),  Folha de S.Paulo (Brazil), San Francisco Chronicle and Mashable.com.

The Guardian’s photo spread (“Overpopulation, overconsumption – in pictures“) resulted in over 3 million page views, 650,000+ Facebook shares, and over 8,700 Tweets and re-Tweets.

Ashton Kutcher, actor, producer and investor posted Speak Out content on his Facebook page which resulted in over 31,000 likes, 8,000+ shares and 1,300 comments.

Hill-side slum:
Slum-dwelling residents of Port-au-Prince, Haiti, face bleak living conditions in the western hemisphere’s poorest country
‘Squatters trade physical safety and public health for a few square meters of land and some security against eviction. They are the pioneer settlers of swamps, floodplains, volcano slopes, unstable hillsides, rubbish mountains, chemical dumps, railroad sidings, and desert fringes … such sites are poverty’s niche in the ecology of the city, and very poor people have little choice but to live with disaster.’ Mike Davis
Photograph: Google Earth/2014 Digital Globe

While the media attention was robust, Speak Out organizers believed OVER could really effect change with the citizens and organizations speaking out and sharing their passions for saving the planet and creating a better world for all.

In Europe, ICLEI – Local Governments for Sustainability displayed OVER at an annual congress on climate change adaptation and resilience, thereby “allowing congress participants to peruse the magnificent photos during breaks and have the photos spur thoughts and conversations.”

A library consultant at a prominent international health organization reported that “Word is getting around!” The group was sharing OVER in their campus library, which resulted in requests for copies to be taken to country offices in Bangladesh, India, Kenya, Tanzania, Ghana, and Uganda.

An activist in Mexico told how he shared the message from OVER: “The book has a permanent place on the counter in our restaurant and many friends/customers/associates have already entered and began to read with awe.”

Down in New Zealand, a conservationist shared that “This will be a great opportunity for us to further promote the impact of increasing human populations on our fragile ecosystems and on the future of the planet’s biodiversity.”

Many of those who requested free copies of OVER were high school teachers and college professors. One teacher from the UK said “It is a really exciting and inspiring resource for future planning of activities within the Department, and in doing so, raising awareness with young people.”

Global Population Speak Out (Speak Out) united world-class scientists, academicians, opinion-leaders – and thousands of lay environmentalists and concerned citizens – to help bring international attention to the crises posed by overdevelopment and human population size and growth. Speak Out was jointly administered by Population Media Center and Population Institute.

To view more of our media coverage for this campaign, please go here. To find out how our publicity services can help spread the word of your book, event or organization, please contact Kathlene Carney at Carney & Associates.

The Atlantic Features “Fake Silk”

In The Atlantic, James Hamblin recently wrote a fascinating feature about FAKE SILK: The Lethal History of Viscose Rayon by Paul David Blanc, M.D.

Here’s an excerpt from “The Buried Story of Male Hysteria: When men actually began to be diagnosed as ‘hysterics,’ doctors searched for a cause. They found a chemical that may be on the rise again today.”

When a raving 27-year-old man was committed to Hudson River State Hospital for the Insane in April of 1887, no one thought much of it.

But 12 days later, another man arrived at the door in much the same incoherent condition. When the men regained awareness and could be interrogated, it turned out that they worked in the same nearby rubber factory.

That summer, a third man was brought to the hospital, where he was described as “in a condition of great mental excitement, disturbing the neighborhood by loud noises and violent praying.” He, too, turned out to be a co-worker.

The chief of the Nervous Department at New York’s College of Physicians and Surgeons at the time was Frederick Peterson. He knew these three cases couldn’t be a coincidence, so he set out interrogating the workers on the nature of their jobs. As he suspected, the men had all inhaled a chemical in the factory’s air: carbon disulfide.

Peterson had heard of carbon-disulfide insanity in Europe, so he alerted his colleagues in The Boston Medical and Surgical Journal (now known as The New England Journal of Medicine) that the problem had come to America. In England, the new term “gassed” had arisen, defined in the Liverpool Daily Post as “the term used in the India rubber business, and it meant dazed.” The British physician Thomas Oliver had recalled watching as people working in rubber factories left after their shifts and “simply staggered home,” apart from themselves. The effect could be deadly. “Some of them have become the victims of acute insanity,” Oliver wrote, “and in their frenzy have precipitated themselves from the top rooms of the factory to the ground.”

This article is part of our comprehensive publicity campaign for Fake Silk. Are you looking for a publicist, a publicity firm for nonprofits, a PR firm for small business, or an independent book publicist? Carney & Associates specializes in science pr and sustainability topics. Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

Greenwashed products exposed on Groks Science Radio Show

The current “greenwashing” of viscose products as being eco-friendly (rayon fabrics, sponges, cellophane products) is exposed in FAKE SILK: The Lethal History of Viscose Rayon by Paul D. Blanc, M.D. (Yale University Press).

A highly toxic chemical, carbon disulfide, has been the life blood of this industry from the start. It also has meant a death sentence for many of its workers. For a more than a century, making viscose has been linked to severe illness, including mental derangement, heart attack, and stroke.

Dr. Blanc discusses the history of the industry and its current rebirth in greenwashed eco-friendly products on the Groks Science Show. He emphasizes the importance of skepticism about “green” products on the market, not just in terms of potential hazards for consumers, but also up the chain in its manufacturing, and where it goes after the consumer is finished with it.

This interview is part of our comprehensive publicity campaign for Fake Silk. Are you looking for a publicist, a publicity firm for nonprofits, a PR firm for small business, or an independent book publicist? Please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.