Client Spotlight: catstudio

I’m thrilled to be providing publicity services for one of my favorite home decor companies. Catstudio, famous for their whimsically illustrated, geography-inspired home and gift products, is celebrating its 20th anniversary in 2020, and they hired us to help spread the word.

Carmel and Terrell in PillowsFounders Carmel and Terrell Swan say their success weaves their love of world cultures, travel, and art into decorative textiles inspired by vintage souvenir pillows of the 30s and 40s.

Geography Collection

Juxtaposing local kitsch icons and historical monuments, each piece of artwork is hand-drawn and created with an insider’s perspective. They work with residents, mayors, friends, business owners, and customers, to create designs that locals can proudly display in their home, and visitors will cherish as keepsakes.

America PillowCatstudio’s colorful, uplifting geography pillows are hand-embroidered, made from organic cotton, and it takes over 40 hours to embroider just one. They have developed a cult-like following, and retailers report that fans include celebrities such as Leonardo DiCaprio, Julia Roberts, Martha Stewart, Lionel Ritchie, and Taylor Swift.

Alongside catstudio’s 20th anniversary, Glitterati Editions published Pillow Geography: Dreaming Across America, a stunning coffee table book celebrating their pillows’ status as fine art objects, not just home furnishings or decorations.

Collegiate Collection

While New York City, Texas, and California geography pillows continue to top catstudio’s bestseller list, their new Collegiate Collection is the fastest growing. Capturing the essence of each school, campus, and college community by working one-on-one with every school’s licensing department, the collection delights everyone from incoming freshman to athletic fans and far-flung alumni. Their original art embodies the spirit and uniqueness of each school – the architecture, education, sports, history, and traditions.

Plus a percentage of each purchase is donated back to each respective school – funding scholarships, student activities, or recreational programs.

Catstudio glassware

Glasses, Towels, Pouches and more…

Catstudio’s original artwork is also featured on glassware, dish towels, woven pouches, thermal bottles,  fine art prints, and more. This year, they also launched an exciting new modern astrology collection, a beach and travel towel collection made from recycled plastic bottles, collegiate collection fine art prints, and stainless steel thermal tumblers.

Globetrotting Swans

Now based in Petaluma, CA, Carmel is a native of Hawaii who grew up a globetrotter, visiting Canada, Mexico, Europe, and Asia, with frequent trips to the Continental US, by the age of 18. Settling down in Los Angeles after studying art in college, she initially pursued a career with the recording companies, Arista and CBS.

catstudio print and pillowTerrell was born in California and grew up in Texas and Mississippi before setting off on thrilling adventures around the globe. Channeling the sense of fearlessness he had― riding camels and elephants and catching old steam engine trains―into an entrepreneurial spirit, he opened Houston’s trend-setting fashion boutique Cotton Club in 1982, and in 1989, he and Carmel created Swan Magic, a women’s apparel company in Petaluma.

Catstudio is located at 1340 Industrial Avenue, Suite A in Petaluma, CA 94952, and can be found online at www.catstudio.com.

Here’s an example of the coverage our publicity services have generated during catstudio’s national PR campaign so far: Petaluma’s Catstudio makes products that evoke nostalgia and a sense of home.

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Image of blood sample vials

Autistic Activist’s Publicity Campaign to Encourage COVID19 Plasma Donations

We recently had the honor of working pro bono on an autistic activist’s publicity campaign to encourage COVID19 survivors to donate their plasma.

Jesse Saperstein is a 38-year-old man with autism burdened by countless phobias including spiders, olives, and nonbiodegradable waste such as Styrofoam. But one thing he is certainly not afraid of is needles!

Jesse Saperstein donating blood
Jesse Saperstein donating blood

Jesse recently broke his quarantine during the apex of the Coronavirus to film a public service announcement at a blood drive near Albany, NY.  As soon as the needle was inserted, he began delivering a motivational speech asking society to join him in a dire, time-sensitive mission.

Jesse’s message is to encourage survivors of COVID-19 to contribute their antibody-enriched plasma. This plasma has proven to accelerate the recovery in even the most critically-ill patients.

Jesse reached out to Carney & Associates because he wanted a publicity campaign to help spread the word through the media. His ultimate goal was to launch a National Convalescent Plasma Drive from survivors willing to give back while using his poised speech as a means of assuaging the common fear of needles.

“The fear of needles keeps plenty of individuals from showing up at blood drives when the pool of plasma donors is already sparse,” explained Jesse.  “I created the public service announcement so the public could see someone engaging in public speaking while the blood products are being extracted.”

TV Coverage

We were pleased to schedule a TV interview for Jesse with Anya Tucker at ABC News10 in Albany, NY. Her beautifully produced segment ran May 11, 2020.

Guilderland man with autism asks others to donate plasma amid pandemic

Autism Advocate

Cover of Getting A Life bookA national autism advocate, Jesse is the author of two books with Penguin Group (USA), Atypical and Getting a Life with Asperger’s, and has appeared on Dr. Phil. As a result of a lifetime of bullying and rejection, it is also Jesse’s mission to help others and change the stigma of the autism spectrum.

Jesse added, “On a personal note, my much of my 38 years of life have not been pleasant even though I am fully aware that many others have been through worse obstacles.  Nothing about me is normal or has made it possible to “fit in” most places.  Being kind, considerate, and trying to make a difference has not always been enough to earn acceptance.  (Most typical youths are not entranced by blood drives and phlebotomy machines, for example.)  For the first time in a long while, there is a chance to justify this flamboyant oddness by making a difference in plasma collection endeavors.  Everybody has the ability to battle this pandemic despite their challenges and lack of certain abilities that society deems to be necessary.”

Jesse recently met with the American Red Cross to discuss possibilities of partnering on a campaign later this year.

If you’re looking for publicity services, such as interviews on TV, radio and podcasts, and articles in print and online media, please contact Kathlene Carney at Carney & Associates for a free consultation.

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WAMC radio logo

Comedian Jessica Holmes on National Radio 51%

Our fabulous client, comedian and motivational speaker Jessica Holmes was recently featured on national radio show 51% to discuss her battles with depression.

Jessica has opened for comedians like Jerry Seinfeld, Leslie Nielsen, and Ellen DeGeneres, as well as hosted events for such visionaries as Deepak Chopra, Tony Robbins, and Oprah Winfrey.

Jessica Holmes

Recently Jessica has become an advocate for women’s mental health. After battling both post-partum depression and “regular, run-of-the-mill garden-variety depression” (her words), she became a Life and Career Coach, and now tours regularly on motivational speaking circuits in addition to her work as an in-demand comedian. She has performed wellness keynotes for such companies as 3M, Allergan, Carstar, Deloitte, Genworth, Atlific Hotels, and Habitat for Humanity. 

Above all, Jessica urges communities to de-stigmatize mental health, and offers a healing message for all: when we acknowledge the inherent humor of our human condition, we can begin to accept ourselves for who we truly are—jokes, junk-food and all.

About 51%: In America, women make up more than half the population. Worldwide, women are expected to outnumber men within the next fifty years – and every issue we face is one that affects us all. Whether it’s the environment, health, our children, politics or the arts, there’s a women’s perspective, and 51% is a national radio show dedicated to that viewpoint.

The program originates at WAMC Northeast Pubic Radio and airs throughout the U.S. on public and community radio stations, some ABC Radio Network stations, Armed Forces Radio stations around the world, on the internet, and as a podcast.

Are you looking for a PR firm for your business, practice, products or books? Whether you’re looking for a San Francisco publicist or a national PR campaign, please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

Natural Practitioner Features Bauman College Faculty

Natural Practitioner magazine featured our client Bauman College several times this year. Their editors came to trust Bauman College’s faculty as valuable news sources, available to provide expert commentary for their health and nutrition articles.

Bauman College, located in Berkeley and Penngrove, CA, is at the forefront of the holistic health movement. Their renowned Nutrition Consultant and Natural Chef programs are grounded in a scientific, evidence-based approach to nutrition, and they were some of the first in the world to develop and champion ideas now widely accepted in the whole foods movement.

Natural Practitioner is an industry trade magazine specifically for natural and alternative health care professionals, therefore a key target for Bauman College’s demographic.

In the June/July 2019 issue of Natural Practitioner Madeleine Buchanan, nutrition curriculum researcher with Bauman College, was quoted extensively in an article about pain management entitled, Toppling the Reign of Pain.

In the same issue, Jodi Friedlander, curriculum researcher, writer and editor at Bauman College, was featured throughout an article entitled Righting the Ship of Weight Management. In addition to discussing the science behind weight gain, Friedlander also discussed Bauman College’s Eating for Health program.

Bauman College was featured in other issues as well. This is another example of how building strong relationships with the media benefits both the journalist and the client. Journalists know they can trust our clients for accurate, professional information on short notice with a fast turnaround, and in turn our clients receive valuable third-party endorsements which builds authority, awareness and recognition for their institution, product, book, or practice.

Are you looking for a PR firm for your business, practice, products or books? Whether you’re looking for a San Francisco publicist or a national PR campaign, please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

 

 

 

The Quarterly Review of Biology Features JAWS

The September 2019 issue of The Quarterly Review of Biology features a positive review of our client’s book, Jaws: The Story of a Hidden Epidemic by orthodontist Sandra Kahn and  world-renowned evolutionist Paul Ehrlich (Stanford University Press).

The reviewer wrote, “Jaws‘ subtitle could have been ‘Just when you thought it was safe to feed your babies applesauce.’ … This thought-provoking book should be widely read by biologists and physicians who are interested in oral biology or child development. The ideas it presents are not yet accepted by the dental community but they should be.” Subscribers can read more here

JAWS: The Story of a Hidden Epidemic

Crooked teeth, undeveloped jaws, and narrow airways are a surprisingly modern phenomenon: up to 70% of children now need braces, while our ancestors did not.

Jaws is a breakthrough book about the growing epidemic of crowded teeth and the medical consequences (sleep apnea, high blood pressure, impaired cognitive abilities and more), all caused by “the most stunning environmental change in the last 66 million years.” 

Ehrlich explains, “The agricultural and the industrial revolutions transformed the entire biosphere. People settled down, moved indoors, and radically altered their diets. We moved with our hunter-gatherer genes into an entirely novel environment, and are now paying a high price for it.”

Cultural industrialization has changed how we suckle, chew and breathe as infants, which has led to a dramatic increase in crooked teeth and crowded jaws. Roughly one-third of children are now afflicted, as well as an increasing number of adults.

Symptoms include crowding, impacted wisdom teeth, and mouth breathing. What’s more alarming is that these issues are directly related to snoring and poor sleep, which in turn are linked to serious lifelong health problems including sleep apnea, ADHD, depression, cancer, and heart disease.

The book has already received dozens of endorsements from medical professionals, and the authors include approximately 400 endnotes citing the scientific literature supporting their statements.

Are you an author looking for a book publicist, an expert looking for a PR firm, or a small business in need of publicity? Whether you’re looking for a San Francisco book publicist or a national PR campaign, please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

Inc. Features The Algorithmic Leader

Inc. Magazine recently featured The Algorithmic Leader: How to Be Smart When Machines Are Smarter Than You by our client, futurist and global nomad Mike Walsh.

In 8 Principles to Drive Leaders in Today’s Digital Era, columnist Martin Zwilling says, “Leaders today need to understand and utilize the algorithmic compute power of artificial intelligence that supports the hyper-personalization in everything from shopping to news delivery to dating today.

“Some people call this the emergence and development of a new type of leader, called the algorithmic leader, who can steer the course through the world of big data, machine learning, and the constantly changing demands of new customers and social trends. I found some real insights on this direction in a new book, The Algorithmic Leader, by Mike Walsh.”

The greatest threat we face is not robots replacing us, but our reluctance to reinvent ourselves.” –– Mike Walsh

Instead of debating the merits of machine learning, Walsh offers core principles to help managers become algorithmic leaders. Mike spent a decade traveling 300 days a year, visiting thousands of cities and interviewing scientists, inventors, CEOs and entrepreneurs. His findings reveal the personal qualities, cognitive frameworks, and strategic approaches exhibited by a small but growing group of leaders who seem to thrive in this new environment.

The Algorithmic Leader offers direct and concrete information to leaders who want to harness the power of AI and succeed where others fail. 

MIKE WALSH is the CEO of Tomorrow, a global consultancy on designing companies for the 21st century. He advises leaders on how to thrive in the current era of disruptive technological change. Mike’s clients include many of the global Fortune 500, and as a sought-after keynote speaker he regularly shares the stage with world leaders and business icons alike. He has delivered nearly 1,000 keynote speeches around the world.

Mike is the author of the bestselling book Futuretainment, The Dictionary of Dangerous Ideas, and The Algorithmic Leader: How to Be Smart When Machines Are Smarter Than You (Audiobook January 17, 2019, Hardcover March 12, 2019).

Each week Mike interviews provocative thinkers, innovators and troublemakers on his podcast, Between Worlds.

Are you an author looking for a book publicist, an expert looking for a PR firm, or a small business in need of publicity? Whether you’re looking for a San Francisco book publicist or a national PR campaign, please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

Forbes Features Ara the Star Engineer

Many thanks to Amy Blankson for featuring Komal Singh, author of Ara the Star Engineer (Page Two Books), in her recent Forbes article about role models inspiring girls to study STEM.

“Having positive female STEM role models in mainstream media is a gift that has been decades in the making,” writes Amy.  “For women of Generation X and even part of the Millennial Generation, female role models in science were few and far between.”

With women only making up 25% of the STEM workforce, positive female role models are more important than ever. And not just for young professionals–a heartbreaking study shows that girls start doubting their STEM intelligence by age 6. Enter Komal:

Komal Singh, a program manager in engineering at Google and a mother of two . . . was shocked when her four-year-old daughter announced, “Engineers are boys!” Singh and fellow female Google engineers decided to volunteer their spare time to start changing this dynamic. They wrote Ara the Star Engineer, a first-of-its-kind picture book that features real-life engineering trailblazers from diverse backgrounds with the goal of inspiring girls and children of color to explore STEM.

The book inspires kids – especially girls and children of color – to explore STEM (science, technology, engineering and mathematics) as it follows a 6-year old girl, Ara, on a quest to build an algorithm to solve a big problem.

During her adventure, Ara is helped by a diverse set of real-life women engineering leaders of color — a Tenacious Troubleshooter, Code Commander, Prolific Problem Solver, Intrepid Innovator. The book teaches basic problem solving & computer science concepts  in a whimsical manner along the way. Ara also includes an attached mini-booklet with a deeper tech dive, as well as online activity sheets with hands-on tech activities.

All profits from the book sales will be donated to charities encouraging women’s and girls’ participation in STEM fields. This book is not an official Google product but a grassroots, passion project of Google employees in their personal capacity striving for an equitable future for all girls.

 

Are you an author looking for a book publicist, an expert looking for a PR firm, or a small business in need of publicity? Whether you’re looking for a San Francisco book publicist or a national PR campaign, please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

Publishing Sales Continue to Grow

A new report from the Association of American Publishers reveals that book publishing revenue continued its upward trend, increasing 5.5% January–April 2018, over the same period in 2017. While downloadable audio books had the strongest sales increase (up 36.1%), hardcover, trade paperback, and mass paperback also rose.

Publishers Weekly goes into more detail:

In the trade segment, sales of adult fiction and nonfiction rose 7.3% in the four-month period and sales in the children’s/young adult category rose 6.6%. Sales of religious presses increased 9.8%.

These figures are from AAP’s StatShot Monthly Report, which draws information from more than 1,100 publishers in the following categories: Trade – fiction/non-fiction/religious, PreK-12 Instructional Materials, Higher Education Course Materials, Professional Publishing, and University Presses.

This infographic from AAP shows similar sales increases in 2017:

Image by Association of American Publishers

Not all categories are moving upward. Ebooks continued their slide with a 5.3-percent decline in revenue during the same period.

I think the trend away from Ebooks and toward audiobooks reflects our desire to get away from our screens in our downtime and to pursue other activities while still enjoying a good book. All in all, this is encouraging news for those of us in the book industry!

Are you an author looking for a book publicist, an expert looking for a PR firm, or a small business in need of publicity? Whether you’re looking for a San Francisco book publicist or a national PR campaign, please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

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Top of Mind with Julie Rose features Sustainable Nation

BYUradio recently featured our client, leading green urbanist Doug Farr, on their excellent interview program Top of Mind.

Top of Mind is known for smart, informative conversations that go beyond mere headlines and sound bites, so we were thrilled to have our client interviewed by its host, Julie Rose. The show reaches a broad, national audience of 56 million listeners comprised of BYU alumni and people affiliated with Brigham Young University, as well as satellite radio subscribers looking for smart, informative and uplifting radio content.

Julie interviewed Doug about his latest book, Sustainable Nation: Urban Design Patterns for the Future (April 2018, Wiley Press), which asks the question: How can we make the world we want in the least possible time?

For people frustrated by slow government responses to climate change, the book offers dozens of plans that are actionable on an individual and community level. Farr inspires individuals to envision a more sustainable future at a neighborhood level, and work with other neighbors, friends, and community members to make it happen faster than ever before.

Doug and Julie discussed how cities can become more equitable, sustainable, walkable, and liveable one well-designed building and public space at a time. Give the episode a listen at BYUradio’s website!

Are you an author looking for a book publicist, an expert looking for a PR firm, or a small business in need of publicity? Whether you’re looking for a San Francisco book publicist or a national PR campaign, please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

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Radio Health Journal Features Jaws

Our clients Paul Ehrlich and Sandra Kahn, DDS were recently featured on Radio Health Journal as part of our national PR campaign for their latest work, JAWS: The Story of a Hidden Epidemic (Stanford University Press).

Radio Health Journal is an energetic, entertaining, highly-produced, contemporary radio magazine that’s syndicated to more than 500 stations.  Each week, Radio Health Journal features interviews with guests that have expertise and real-world experience regarding current issues in health and medicine. This week, they interviewed Professor Ehrlich and Dr. Kahn about the serious medical consequences of humans’ rapidly shrinking jaws.

Host Reed Pence also included a nice write-up on the show’s website:

3.5 million children get braces every year, and many adults live with obstructive sleep apnea. These two complications, along with several others, are all part of an epidemic that began when hunter-gatherers moved to an agricultural environment and lifestyle. Co-authors of the book Jaws: The Story of a Hidden Epidemic, Dr. Paul Ehrlich, Professor Emeritus of Population Studies at Stanford University, and Dr. Sandra Kahn, orthodontist, identify the cause of these problems to be a shrinking jaw.

About 75% of kids have alignment problems with their teeth by the age of 13, and many adults sleep in a CPAP machine to keep their airways free, because their tongue is too big for their jaws. The root of both of these issues is the fact that the jaw is too small and doesn’t get enough exercise. Over time, our diets have become progressively made up of softer foods, mothers don’t breastfeed for three to four years like they used to, and we wean children to soft foods. All of this adds up to a jaw that hasn’t developed well, leading to wisdom teeth, crooked teeth, and sleep apnea later on. Basically, “we’ve brought hunter-gatherer jaws and teeth into a McDonald’s environment,” Dr. Ehrlich says.

JAWS is a breakthrough book that uncovers a serious, mounting public health crisis: the human jaw is shrinking. Crooked teeth and crowded jaws have increased dramatically in recent decades, and research is now linking this change with an epidemic of sleep apnea, high blood pressure, cancer, diabetes, and diminished cognitive ability.

Jaws reveals why this sudden transformation has happened, how it’s impacting our sleep and therefore our health, along with simple, practical steps that parents can take to ensure their child’s jaw develops in a healthy manner.

Are you an author looking for a book publicist, an expert looking for a PR firm, or a small business in need of publicity? Whether you’re looking for a San Francisco book publicist or a national PR campaign, please contact Kathlene Carney for a free consultation to find out how our publicity services can contribute to your success.

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